J. Walter Thompson Japan and Kanagawa-based Ishii Clinic gave hypertension patients a new lease on their gastronomical life at the ‘No Salt Restaurant’, which paired a menu of salt-free dishes with an innovative Electro Fork that serves up a salty sensation. Today, excessive intake of salt is a global health issue. The World Health Organization […]
To get safety helmets out of the storage room and into arm’s reach, J. Walter Thompson Japan and Tanizawa Seisakusho, a market leader in helmet manufacturing in Japan, have launched the +MET Project to produce a new design-driven range that doubles up as attractive home accessories. Japan sits on the ‘Ring of Fire’ in the […]
McCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director (according to McCann’s research), will be joining the agency. AI-CD β will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1st, along with 11 fresh college graduates. AI-CD β was developed through the Creative Genome […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/Betheireyes-Final-version-3.18-2.mp4[/KGVID] As part of its commitment to give back to the community, Samsung kicked off its ‘Make Hong Kong Better’ initiative in December 2015 by teaming up with Hong Kong Blind Union. Established in 1964, Hong Kong Blind Union is the city’s first self-help group organised and managed by people with visual impairment. […]
Mobile phones and tablets now account for 46 per cent of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34 per cent in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming […]
Nissan has used its ‘Intelligent Parking’ technology to solve an everyday issue; tidying away chairs in the office. Alongside its agency TBWA\Hakuhodo, Nissan has built ‘Intelligent Parking Chairs’ that can sense where they are through four ceiling cameras and move back into their original position via a 360-degree motorised roller system. The technology in the […]
Award winning advertising agency Hunterlodge has been hired by not-for-profit organisation The Varkey Foundation to assist in showcasing a new creative direction for The Global Teacher Prize. Hunterlodge has created an extensive social media engagement campaign which aims to deepen digital engagement around the prize – dubbed the ‘Nobel Prize of teaching’. The campaign is […]
The OLIVER Group announces that it has won the retainer for Courts retail business in Singapore and Malaysia. The arrangement will see Courts collaborating with OLIVER to cover strategy conceptualisation, creative and media fulfilment through a combination of both on and offsite resource to maximise contribution. For over 40 years, Courts has prided itself on […]
ADFEST is pleased to announce that Paul Kemp-Robertson, Co-Founder and Editorial Director of Contagious Communications, is presenting a thought-provoking session on “The Dangers of Anti-Creativity” at ADFEST 2016. Kemp-Robertson is an expert on marketing innovation trends, and is considered one of the most reliable forecasters of the brands and movements that are shaping the future […]
KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]