GroupM inks deal with Line to give clients ‘competitive advantages’ on the Japanese messaging app

GroupM inks deal with Line to give clients ‘competitive advantages’ on the Japanese messaging app

GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]

O&M Mumbai’s Tourism Campaign Shows a Stunning New Side to Rajasthan

O&M Mumbai’s Tourism Campaign Shows a Stunning New Side to Rajasthan

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/OM-Mumbai_Rajasthan1.mp4[/KGVID] When we think of Rajasthan, the images that come to mind are forts, palaces, kings, queens, sand dunes, and deserts. The brief from the client was to change this perception: Rajasthan is much more than just these. The challenge was to attract youth, to make Rajasthan the coolest destination for adventure seekers […]

Fredrik Englund joins Cheil Singapore as Regional Creative Director

Fredrik Englund joins Cheil Singapore as Regional Creative Director

In line with Cheil’s expansion plans, Cheil Singapore has hired Fredrik Englund to take on the role as Regional Creative Director. Prior to joining Cheil Singapore, Fredrik was at Dentsu Mobius where he served as Regional Creative Director for three years. During his time at Dentsu Mobius, Fredrik established the regional digital creative vision for […]

Cheil appoint McCann CMO Richard Newman as APAC chief growth officer

Cheil appoint McCann CMO Richard Newman as APAC chief growth officer

Cheil Worldwide has hired McCann’s Richard Newman to drive growth for the ad agency network as regional chief growth officer. Newman was previously chief marketing officer for McCann, a role he has held since 2011. He will report to Aaron Lau, president of international, and CEO of Cheil Greater China. Lau stated in a press release: “We […]

BMW China launches premium compact cars with real-life snake game via Interone China

BMW China launches premium compact cars with real-life snake game via Interone China

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/snsdyvideodownload.mp4[/KGVID] For some, driving has lost its romance, stopped being fun, and has often become boring routine, spoilt by traffic congestion. BMW makes driving fun again by reminding people what true driving pleasure feels like: dynamic, responsive and exciting. A real-life Snake Game (just like the classic arcade game, enjoyed by Millions of […]

Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film ‘Super Easy Life’, the new film – titled ‘Super Sweet Dream’ – centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere. […]

Samsung + World Surf League launch pioneering 360 VR film via Rapid VR and Cheil Worldwide

Samsung + World Surf League launch pioneering 360 VR film via Rapid VR and Cheil Worldwide

Sydney-based Rapid VR has again explored new frontiers in the development of 360 degree immersive virtual reality (VR) video content with a new 360˚ VR film created in partnership with the World Surf League (WSL) and Samsung featuring former WSL World Champion CJ Hobgood via agency Cheil Worldwide. Directed by renowned surf filmmaker Taylor Steele […]