GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/OM-Mumbai_Rajasthan1.mp4[/KGVID] When we think of Rajasthan, the images that come to mind are forts, palaces, kings, queens, sand dunes, and deserts. The brief from the client was to change this perception: Rajasthan is much more than just these. The challenge was to attract youth, to make Rajasthan the coolest destination for adventure seekers […]
In line with Cheil’s expansion plans, Cheil Singapore has hired Fredrik Englund to take on the role as Regional Creative Director. Prior to joining Cheil Singapore, Fredrik was at Dentsu Mobius where he served as Regional Creative Director for three years. During his time at Dentsu Mobius, Fredrik established the regional digital creative vision for […]
China Mobile has extended its relationship with Leo Burnett by appointing it as its creative agency. The decision was made after a five-way pitch in December and extends the work Leo Burnett was already doing on China Mobile’s ‘and’ branding and 4G business. The relationship has been extended to create the national communication strategy and […]
Cheil Worldwide has hired McCann’s Richard Newman to drive growth for the ad agency network as regional chief growth officer. Newman was previously chief marketing officer for McCann, a role he has held since 2011. He will report to Aaron Lau, president of international, and CEO of Cheil Greater China. Lau stated in a press release: “We […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/snsdyvideodownload.mp4[/KGVID] For some, driving has lost its romance, stopped being fun, and has often become boring routine, spoilt by traffic congestion. BMW makes driving fun again by reminding people what true driving pleasure feels like: dynamic, responsive and exciting. A real-life Snake Game (just like the classic arcade game, enjoyed by Millions of […]
Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film ‘Super Easy Life’, the new film – titled ‘Super Sweet Dream’ – centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere. […]
Ogilvy & Mather Singapore and Toys “R” Us has launched a one-of-a-kind mobile app that makes it fun and easy for kids to earn their most coveted toys after completing tasks or chores set by their parents or guardians. The app, named “Tasks for Toys”, was recently launched to solidify the brand’s position as the […]
Strengthening its growth and diversifying its reach across sectors, Cheil India, India’s Top 5 advertising and marketing communications agency, has been adding accounts at a rapid pace over the past few months. In addition to the Retail mandate it won recently, Cheil has been named as the Social Media Agency on record by . The […]
Sydney-based Rapid VR has again explored new frontiers in the development of 360 degree immersive virtual reality (VR) video content with a new 360˚ VR film created in partnership with the World Surf League (WSL) and Samsung featuring former WSL World Champion CJ Hobgood via agency Cheil Worldwide. Directed by renowned surf filmmaker Taylor Steele […]