Body armour vests, speech recognition and medications — these are all examples of products that, for the most part, are designed for men. A new campaign film by creative agency POL and Plan International Norway shows that gender inequality exists everywhere and that inequality can take various forms. To change this current trend, Plan is […]
Danielle Callaghan, a 30-year-old breast cancer patient, cuts off a lock of her hair to create a beautiful, unique diamond that symbolises her fight against Breast Cancer. Throughout Breast Cancer Awareness Month, she will share her story and invite people to donate on mostpreciousstone.com to raise the diamond’s value and make it the most precious […]
Campaign Calls On Tourists to Avoid Cruel Donkey and Mule 'Taxi' Rides
After Santorini officials refused to run adverts highlighting the suffering of donkeys and mules used as “taxis” on the Greek island, PETA Germany – refusing to be silenced – has bombarded neighbouring ports, ferries, taxis, buses, billboards, and cargo bikes with the powerful campaign. Over 100 adverts reading, “Help stop cruelty: please don’t ride the donkeys […]
McCann Worldgroup has partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London, which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in […]
London based, independent creative and communications agency St. Luke’s is supporting today’s global climate strike by rebranding itself as St. Leek’s. The new logo will appear on its website. Neil Henderson, CEO of St. Luke’s explains: “The only way to reverse climate change is to change what we do and one of the most significant […]
Greenpeace announces the launch of its new campaign to fight against the single-use plastic. Under the hashtag #ChileSinPlásticos and the worldwide initiative to end the use of single-use plastics (Break free from plastic), McCann Santiago de Chile presents a new communicational action. Chile and Latin America are taking important steps to legally ban the use […]
The UK OOH advertising industry is coming together to support the charity Missing People and resurrect the national digital OOH campaign to run weekly appeals. Originally launched in July 2012, the renewed digital OOH campaign will be rolling out nationwide across transit, city centre, and roadside locations. The new initiative is organised by digital OOH […]
Orange is launching a new awareness campaign designed to highlight the potential risks inherent in the use of digital services, but also the various tools available to tackle them. The creative concept places audiences directly in the context of a parent’s internal reflections as he offers his first smartphone to his daughter. His conflicted thoughts […]
Independent behaviour change agency, 23red, has worked with sustainability experts WRAP, to develop and launch Stand Up For Food month; – a dedicated month of action within the Guardians of Grub campaign to help reduce the amount of food wasted within the UK hospitality sector. Throughout September, the UK’s busiest bars, pubs, restaurants, hotels, cafes, […]
Go Ultra Low, the government and car industry-backed initiative to raise awareness of electric cars, has launched a new campaign, as it seeks to increase acceptance and normalise electric vehicles. Developed by creative agency Now, the work aims to shift consumers’ mind-set towards electric vehicles by creating emotional appeal, repositioning them as desirable and redefining the […]