Rise of the conscious consumer: 75% of Britons adopt ethical shopping and healthier eating habits

Rise of the conscious consumer: 75% of Britons adopt ethical shopping and healthier eating habits

A staggering 75% of the British public are cutting down their consumption of products they see as having a harmful impact on the environment or their health, from single-use plastic to meat, according to a new survey. The impact of plastic on the planet has hit home the hardest with the British public, thanks in part to the BBC wildlife series […]

Screwfix on call for children in need

Screwfix on call for children in need

Once again, Screwfix donated the services of its large Contact Centre in Yeovil, Somerset to support the much-loved BBC Children in Need appeal on 16th November 2018. Hundreds of employees from across Screwfix volunteered their own time, to help take calls from people across the UK, during what was a busy, fun filled night. Volunteers […]

Reuters named leading International Digital Media Brand in Europe by Ipsos

Reuters named leading International Digital Media Brand in Europe by Ipsos

Reuters is the most popular international digital media brand in Europe, according to new research published by Ipsos. The Ipsos Affluent Europe 2018 shows that Reuters now has the largest weekly and monthly digital reach of all 47 international media brands surveyed. The research – which measures reach amongst affluent audiences and decision makers across […]

Kerris Bright to take up new BBC role as Chief Customer Officer

Kerris Bright to take up new BBC role as Chief Customer Officer

The BBC has announced that Kerris Bright, currently Chief Marketing Officer at Virgin Media, will take up the new role of Chief Customer Officer. The role will take responsibility for developing a closer, more personal relationship with BBC consumers, licence fee payers and those signing in to BBC services. The BBC’s existing Marketing and Audiences […]

Proximity retains BBC’s TV Licensing business

Proximity retains BBC’s TV Licensing business

Proximity London has been appointed as the precision marketing partner for BBC TV Licensing following a year-long pitch process. The appointment continues the 15-year relationship between the BBC and the agency, which retains the account for the third time. Proximity will be responsible for managing TV Licensing’s full CRM programme, leading both the strategic direction […]

Metia’s New Truths for Brands Study launched at Brandwatch NYK in London

Metia’s New Truths for Brands Study launched at Brandwatch NYK in London

Metia Group, a global B2B marketing agency, has launched the New Truths for Brands Study 2017. The study was announced by Misia Tramp, Vice President, Customer Experience Strategy and Insight, Metia Group, during her keynote presentation at Brandwatch’s Now You Know (NYK) conference. NYK is a two-day conference held in London, 17-18 October and attended […]