London-based cult bath and body brand, Soapsmith, is proud to announce that award-winning brand design agency Bulletproof has become a partner in Soapsmith Ltd. in a collaboration which will ensure the creativity of the brand continues to blossom, strengthened and supported by Bulletproof’s international branding and design expertise. Soapsmith creates the finest handcrafted soaps, bath […]
Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most out of their trip. Branding agency Ragged Edge partnered with Criterion to define a proposition […]
Cowan, the independent, international design agency, relaunches in Australia from August 1 as client needs in Australia and Asia are once again driving marketers to invest in regionally-based brand design. The Cowan Australia team will work seamlessly with existing Cowan offices in Beijing, Shanghai, Singapore, Ho Chi Minh City and London to offer an integrated […]
Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]
Micralite is relaunching its brand to the parenting market with a fresh proposition and campaign by creative agency isobel. Developed by two fathers and engineers over 20 years ago to let parents get out there with minimum fuss, Micralite created the first truly hybrid stroller combining the benefits of larger off-road strollers with compact smaller […]
Pearlfisher London works with international rugby icon Jonny Wilkinson CBE, to bring to life new brand – N°1 Kombucha. After a spectacular career performing at top level performance, Jonny Wilkinson’s focus is now on overall wellbeing in mind and body, and he is an advocate of the benefits of living foods to help achieve this. Linked […]
Following on from its huge success as the original protein energy ball, Bounce is making a leap into its first usage occasion category – breakfast biscuits – with creative by long-term strategic design partner, Biles Hendry. In 2011, Biles Hendry repositioned Bounce from a niche gym-goers’ energy booster to a ‘happy active’ lifestyle proposition. The […]
Established brands are switching on to ‘digital-first design’ – Andrew Culbert, co-founder of digital-first branding agency MERó explains why. Like Coca Cola and Airbnb, hundreds of established brands are being forced to change their branding. Some are having to implement a total overhaul, or in the recent (May 2019) case of Airbnb it has unveiled […]
Ethnic dairy drinks brand Nomadic has launched a new range of Kefir drinks with design by multidisciplinary studio Carter Wong. Available in three flavours – lemon, raspberry and natural – the Kefir range is a fermented probiotic milk drink with live cultures that aid digestion and gut health. Carter Wong delivered the wider brand identity […]
Award-winning global brand and design agency Coley Porter Bell has unveiled the design for a healthy new children’s offering from . The launch of Jordans Grin-ola, a tasty, fun and healthy cereal, is set to end breakfast battlegrounds by appealing both to children aged 5 to 11 and their parents. It bridges the gap in […]