Following Taxi Studio’s successful redesign of Budgens’ fresh produce range earlier in 2015, the design agency were tasked to deliver Christmas packaging and POS to their 150 UK stores. Taxi were briefed to deliver packaging and POS that communicated a special, indulgent and luxurious taste experience across the retailer’s Christmas lines. Creative had to offer brand […]
Youth charity The Prince’s Trust has partnered with independent agency Rufus Leonard to launch a refreshed visual identity and newly redesigned website offering an improved user experience for young people and supporters. The new Prince’s Trust website has been designed by Rufus Leonard to be mobile responsive, accessible and easy-to-navigate, with clear user journeys and […]
Award-winning, international branding agency, Lambie-Nairn, has announced the appointment of Andy Hayes as its new Managing Director Northern Europe and Middle East. His move marks a promotion from his current role of Regional Director in the Middle East. In his new role, based in London, Hayes will continue to oversee the Lambie-Nairn business in the […]
Priority Pass, part of the Collinson Group and the original and world’s largest independent airport lounge access programme, announces a refreshed brand proposition designed and delivered by strategically-led creative agency Designate. The newly designed brand identity and marketing collateral, which has been rolled out globally and translated into twelve languages, gives Priority Pass a contemporary […]
Netflix has been building quite a reputation for themselves, with “Netflix and Chill” quickly becoming part of everyday vocabulary. New York-based creative studio Gretel carried out the rebranding of Netflix. Using the stack as a visual metaphor and identity system, the agency was able to feature the many services and products that Netflix offers in […]
Cinema chain Odeon has unveiled a new visual brand identity to better differentiate the brand from its competitors through ‘sensual and emotive’ imagery and dramatic landscapes. Created by Rufus Leonard the approach centres on the ‘O’ of Odeon in its signature blue set amidst a range of backdrops such as a bird’s eye view from […]
ODEON – Europe’s largest cinema chain – has selected independent creative agency Rufus Leonard to create a market-leading brand experience. The agency, which works with clients including PizzaExpress, Lloyds Bank, the AA and Stagecoach, was appointed at the first stage of the pitch process and there was no incumbent on the business. Rufus was also […]
Johnston Press has marked the arrival of its revamped Scotsman title which a new ad campaign featuring a specially commissioned poem by renowned Scottish poet Billy Letford. The six-figure ‘Louder’ ad campaign will promote the redesigned newspaper as well as the new website and app. It will use many of the traditional advertising platforms such […]
Hay Hampers is giving itself a makeover with a new logo and a new corporate image. A modern symbol that hints the shape of a gift hamper is the shape chosen by Hay Hampers to also attract an increasing number of younger customers and to approach foreign markets such as Germany especially over the Christmas […]
The Ritz-Carlton Hotel Company has unveiled a new look brand identity and logo in an effort to simplify and strengthen the luxury brand’s identity, the first time in its 32 year history that any changes have been made to the blue lion and crown motif. Over the last ten years the hotel group has made […]