The Clearing has rebranded gym chain Fitness First, scrapping the incumbent blue and white brand colours to create a look that symbolises ‘energy and strength’, according to the brand. The interiors of the gyms are being overhauled by Checkland Kindleysides. Richard Buchanan, The Clearing founder and director of consulting, says, ‘We wanted to create a […]
WPP consultancies Brand Union and Digit are creating a new identity for Land Rover. The consultancies were appointed following a six-way pitch and are tasked with creating an identity that will ‘support Land Rover’s ambitions for growth in new international markets’. The consultancies will also work on a set of brand guidelines for parent company […]
Following a period of tremendous growth and exciting opportunity, 2014 promises to be another big year for Taxi Studio, starting with the arrival of new Creative Director Steve Burden in January. Steve has consulted all over the world for major players including WPP, Fitch and Interbrand for brands such as Vodafone, BP, Harrods and Qatar […]
ADFEST unveils its 2014 theme, “Co-Create the Future”, to reflect how marketing communications in today’s world is no longer yours alone as interaction and communication between businesses and consumers are more diverse and transparent than ever. ADFEST 2014 will be held from Thursday 6th – Saturday 8th March 2014 at the Royal Cliff Hotels Group, […]
Kemistry is developing the branding for London Live, a TV channel operated by the London Evening Standard which is set to launch next year. Kemistry says it is aiming to give up-and-coming graphic artists a platform to show their work within the identity, with the branding allowing a different artist each year to show their […]
NME has been redesigned with a new look and a new logo in a bid to assert ‘authority, credibility and depth of knowledge.’ The design has been led in-house by art director Mark Neil under new editor Mike Williams. NME last redesigned in 2010 under art director Joe Frost and former editor Krissi Murison. This […]
Tennis star Andy Murray has hired a branding agency to create a personalised logo that will appear on his apparel and associated merchandise. Aesop has been hired after a competitive eight-way pitch to create an identity for the Wimbledon champion. It is understood that it will be incorporated into a new Adidas range and across […]
Global underwear and casualwear company Fruit Of The Loom will be sending free pairs of cotton underwear to LinkedIn users who have gotten jobs or changed jobs within the last 30 days. This is for the company’s “Fresh Gigs” promotion, which is part of their “Start Happy” campaign. The campaign has a theme that is based […]
Premier League football team Everton FC has completed its rebrand U-turn with the unveiling of a new crest chosen by fans. The club launched its 2013/14 crest, which was designed by its in-house graphics team, earlier this year. However, following online protests from fans, the club almost immediately announced that it would drop the mark […]
Tennis star Andy Murray has appointed Aesop to create a brand identity for him and his recently-formed management company, 77, following an eight-way pitch. The agency has been tasked with creating two identities; one for Murray, which will appear on his sportswear, and one for 77 which will appear on company collateral and touch points. […]