Holiday company Thomas Cook is launching new ‘sunny heart’ branding, with new logos replacing the incumbent globe graphic. Thomas Cook says that the new visual identity and branding looks to reflect the ‘warmth and approachability’, ‘trust and personalisation’ and ‘message of High Tech, High Touch’ of the brand. The new look replaces the previous identity, […]
Rufus Leonard has overhauled the Lloyds Banking Group brand, bringing together all of its businesses under one identity system and introducing a ‘confident and powerful’ customer-focused positioning. The new brand, which begins to roll out this week, follows Lloyds Bank’s split from TSB – which has re-launched as a stand-alone high street brand – and […]
Consultancy Earth has created the new look for the Commonwealth – an intergovernmental voluntary organisation of 54 member states. The states, which were mostly territories of the former British Empire, have no legal obligation to one another, but are united by shared values of ‘democracy, human rights and the rule of law’, according to the […]
Maybelline‘s iconic “Maybe she’s born with it” strapline has topped CBS Outdoor‘s brand recognition game in celebration of 150 years of advertising on the London Underground. CBS launched its 150 Brands quiz with a two-week poster campaign, featuring 115 posters across 78 stations that challenged commuters to identify 150 brands that have advertised on the […]
WPP consultancies The Brand Union and Digit have created a new ‘visual brand identity’ for Vodafone. Vodafone’s existing logo is retained, and a bright red flexible rhombus shape has been added. This anchors to Vodafone’s roundel, and can be used in moving or static forms. Vodafone says the new rhombus positions the company ‘as a […]
Pocket Shop, a new one-hour supermarket online ordering service, is rolling out across London. The service is aimed at users who need grocery items quickly, for example if they have run out of milk or forgot to buy teabags in their weekly online shop. Pocket Shop founder Hemal Kuntawala says, ‘The idea came because while you […]
Coley Porter Bell has led a rebrand of Co-operative Food’s own-brand offering, introducing the new ‘Loved by Us’ brand. The ‘Loved by Us’ offer is being introduced to the Co-op’s standard tier, and aims to attract a younger audience and ‘reflect the retailer’s passion for food’. The new identity features a ‘Loved’ in a large, […]
Glasgow based Material_UK has helped the Scottish Professional Football League rename and rebrand its divisions. n June The Scottish Premier League and Scottish Football League merged to form the Scottish Professional Football League. The newly formed organisation has unveiled its identity alongside the new league logos. The new identity brings together elements of the SPL […]
According to this map, Hooters is one of the US’s most famous brands, so a change of its well-known logo should be worth a mention—especially when one considers that it has been using the same one for 30 years. Atlanta-based design firm Sky Design has given the restaurant chain’s illustrative owl logo a makeover, to […]
Virgin Group, which operates all Virgin brands, is refreshing its look and feel across all sub groups, working with South African consultancy The Jupiter Drawing Room. The Cape Town-based consultancy was brought in to work with the Virgin in-house team around two months ago, following an international four-way creative pitch. The designers will now work […]