Metro Credit Union, one of the largest state chartered credit unions in Massachusetts, announced that it has named Mechanica, a strategic and creative agency based in Newburyport, Massachusetts, as its agency of record. Mechanica will be tasked with all communications efforts for the brand, including creative, planning and engagement strategies to broaden and differentiate Metro […]
e3creative, one of Manchester’s most successful digital agencies has joined international digital agency, Dept. Founded in 2010 by Jake Welsh, e3creative works with forward- thinking brands to create refined, impactful and inspiring digital experiences. With e3creative joining, Dept UK strengthens its service portfolio to match client demand, namely creative and digital marketing. e3creative will be able […]
Janger, the cost-effective and eco-friendly retail hanger, has appointed Fanclub PR as its consumer and trade PR agency, as the brand makes its first major play in the consumer retail space. The brief will see Fanclub PR launch the retail hanger to consumers following its success within the business retail space. The integrated PR agency […]
Ahmad Tea, the global tea company has appointed Southpaw as their creative digital agency. The agency, which won the account following a competitive pitch process, will provide social strategy, content creation and distribution for Ahmad Tea across more than 80 markets around the world. Its first work for Ahmad Tea will break in March 2019 […]
St Austell Brewery has hired TMW Unlimited to handle the advertising and communications for its Cornish lager brand Korev and Bath Ales brands Gem and Sulis. TMW won the business, which spans consumer and trade communications, without a pitch. TMW already works on the brewery’s best-selling IPA, Proper Job and Tribute Ale, and the move […]
Following a multi-agency pitch, Puma India has appointed Digitas, a Publicis Groupe company and India’s largest digital agency, as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate includes digital creative, social media, content and advocacy. On partnering Digitas, Debosmita Majumder, Head of Marketing Puma India, […]
French fashion label Isabel Marant has launched an international media campaign to showcase its Spring/Summer 2019 collection, after continuing its global media buying relationship with Media Agency Group (MAG). Isabel Marant is worn by celebrities including Kate Bosworth, Katie Holmes, Anne Hathaway and Hilary Duff and its latest fashion range will be seen in premium eye-catching locations across the cosmopolitan […]
Charity DRTV and digital specialist WPN Chameleon (WPNC) formally announced the launch of its International division. Having tested the concept working with European charities over the past year, the independent agency is now looking to expand its global activities. Headed by International Director Gail Cookson, one of the agency’s founders and an acknowledged expert on […]
TMW Unlimited has been appointed by London North Eastern Railway (LNER), the train operating company that operates the East Coast Main Line franchise that runs from London to north-east England and Scotland, to develop its future loyalty proposition. The agency won the brief following a competitive pitch against undisclosed agencies and will be responsible for […]
After a competitive pitch process, Allianz Ireland has appointed In the Company of Huskies as their new strategic, creative and digital agency. Allianz is one of the world’s largest insurers and has a very significant footprint across the island of Ireland. With this appointment, Huskies will be responsible for further developing the Allianz brand. This is another big win for In the […]