Liverpool ONE recently appointed Media Agency Group (MAG), to deliver ‘through-the-line’ marketing brand engagement, (after winning a competitive pitch) and they have subsequently successfully delivered summer and student campaigns to drive consumer footfall and support centre performance. The MediaCityUK based agency used its expertise to create a cohesive campaign using a blend of digital and […]
ScS, one of the UK’s largest retailers of upholstered furniture and floorings, has appointed The Lucre Group as its new UK PR and content agency. With more than 100 stores nationwide, the retailer offers a wide range of sofas, flooring, dining and living room furniture. Since first opening its doors in 1894, ScS – Sofa […]
Cowan, the independent international design agency, is growing fast in Australia, with a new office opening in Sydney, a fast-expanding team, and a new client in Sanofi, the French pharmaceutical giant. Cowan relaunched in Australia in August, responding to growing client demand for regionally-based brand design. The Cowan Australia team works with Cowan offices in […]
Walmart Canada announced that it has hired Cossette as its integrated agency of record. The announcement follows a recently concluded account review and extensive competitive process. Cossette will deliver world-class creative and impactful communications strategies and assume full-range marketing responsibilities to promote Walmart’s omni-channel retail leadership and corporate responsibility as the company prepares to […]
Uber has appointed MullenLowe London after a competitive pitch process run by Creativebrief. The agency will partner with Uber to deliver a driver recruitment campaign next year. Uber’s Head of UK Strategy, Irina Kondrashova commented: “Behind the simplicity of the Uber experience lies a complex business with a diverse set of challenges. We were looking […]
Following a competitive CCS pitch process, The Department for Education (DfE) have appointed M&C Saatchi as lead strategy and creative agency for Apprenticeships. M&C Saatchi will be responsible for the relaunch of the campaign as part of a continued government drive to improve the quality and quantity of apprenticeships. Key audiences will include businesses, young […]
Tug, the global Digital Performance Marketing Agency, announced the acquisition of Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies. Following on from Tug Australia’s rapid growth in 2018, and complimenting their performance and media pedigree, Fourteen Digital now provides an integrated agency […]
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for November’s Nitto ATP Finals. This will be the tenth year that Wasserman has worked with the ATP on the tournament in London. Wasserman’s remit is to manage the […]
Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management, announces the opening of a Singapore office. With this new expansion, Impact further extends its global footprint in APAC; providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to a […]
We Are Social, the socially-led creative agency network, has opened a new office in Hong Kong to further consolidate its global presence. The move follows the agency opening a Madrid office in September and acquiring a majority stake in Dubai-based agency Socialize earlier in 2018. Since launching the first Asia-Pacific We Are Social office in […]