The State Bank of India (SBI) is consolidating its strategic advisory and creative services mandate with creative agency, Rediffusion Y&R. Previously, the mandate was handled by a seven agency panel. The agency won the mandate following a rigorously contested pitch, which lasted for 4 months and saw several top agencies of the country competing. The […]
TMW Unlimited has been appointed by Genius Gluten Free, the UK’s market-leading gluten-free lifestyle brand, to handle its digital and social account following a competitive pitch. TMW Unlimited will work with Genius on digital strategy, advertising and content, as well as social, influencer marketing and PR. The agency will create on ‘always-on’ activity to drive […]
J Sainsbury plc (Sainsbury’s) and Walmart Inc. have agreed terms in relation to a proposed combination of Sainsbury’s and Asda Group Limited, to create an ‘enlarged business’. The Combined Business will look to create a dynamic new player in UK retail with an outstanding breadth of products, delivered through multiple channels. Enhanced scale and a […]
The campaign is part of A Better Start, a ten-year National Lottery funded programme set up by the Big Lottery Fund to help families give their babies and very young children the best possible start in life. It will run in the five areas of England where A Better Start is based: Blackpool, Bradford, Lambeth, […]
Following an extensive closed agency pitch process, Three Ireland and Dublin-based creative agency, Boys and Girls, have announced the continuation of their award-winning work for a further 3 years. The extended contract will increase the scope of the agency’s remit and will – for the first time – include Three’s digital and content creation work. “We’re […]
Global socially-led creative agency We Are Social has announced the launch of We Are Social Studios, a production company specialising in creating content for social platforms. We Are Social Studios launches initially in the UK, France, Italy and Germany, with plans to expand into a number of We Are Social’s other markets. We Are Social […]
The Royal British Legion, the organisation providing lifelong support for the armed forces and their families, has today named independent global creative communications agency Leagas Delaney as its new agency of record. The agency will be providing both strategic direction and creative solutions to effectively enhance The Royal British Legion brand. The new brief will […]
Zoological Society of London (ZSL), the international conservation charity organisation that operates ZSL London Zoo and ZSL Whipsnade Zoo, has appointed UM as its new media strategy, planning and buying partner following a three-round competitive pitch. ZSL was looking for a strategic partner to plan and buy all media investment, offline and online . It […]
M&C Saatchi has been appointed by Legal & General Investment Management (LGIM) to lead their first major consumer campaign after a competitive pitch. The brief focuses on engaging the nation, encouraging individuals to invest more and help improve their financial health and security. Commenting, Helena Morrissey, Head of Personal Investing at LGIM said: “We are […]
Following a comprehensive review, Sky announces that MediaCom has been reappointed as Sky’s media planning and buying agency. The partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain. The new contract will build on Sky and MediaCom’s existing relationship by bringing the best […]