MDC Partners announced that it has acquired a majority partnership interest in Portland, Oregon-based digital agency Instrument. Founded in 2002, Instrument is one of the largest independent, digital brand and experience innovation companies in the U.S. The agency’s 175-person team of strategists, producers, designers, engineers and content creators helps drive businesses and engage consumers. This […]
StylePoints, who provide a new digital loyalty currency that rewards users for opting-in to share their data with brands and publishers they choose and trust, today announced the appointment of LONDON Advertising to spearhead its forthcoming launch. Commenting on the appointment, Andy Kulina, Founder & CEO of StylePoints, said: “We needed an agency that really […]
Recipe has won the Fuller’s Beer Company account following a competitive pitch process. The agency will now be responsible for delivering social and digital campaigns across Fuller’s portfolio of drinks brands that include London Pride, Frontier and Cornish Orchards. The first campaign is due to launch in the second quarter of 2018. Dan Jacobs, Creative […]
Fruitbowl Digital has acquired digital and social duties of the popular household beverage brand, Society Tea from the Hasmukhrai & Co consortium. The account was acquired by the agency following a multi-agency pitch. Established in 1933, Society Tea is now more than just a household name. With a legacy of being a part of the […]
Leading PR and content agency, The Lucre Group, has announced its latest account win for its Home & Lifestyle division; True Instinct. True Instinct is a new super-premium pet food brand from the makers of Natures Menu, the UK’s number one and Europe’s leading expert in raw and raw inspired pet food. The new range, […]
Following a competitive pitch, The Open University has appointed RAPP UK to build and deliver its social media strategy. RAPP UK will be responsible for the campaign planning, creative development and implementation as well as the strategic direction of the University’s social output. The appointment marks a burgeoning relationship between The Open University and RAPP […]
YouTube announced the hire of Cécile Frot-Coutaz as Head of YouTube in Europe, Middle East and Africa (EMEA). Cécile will be responsible for running YouTube’s business in EMEA and will report to YouTube’s Chief Business Officer, Robert Kyncl. As YouTube’s most senior executive in EMEA, Cécile will be charged with growing content supply and further […]
Media Agency Group (MAG) has been appointed to deliver a 12-month multimedia plan to build and drive ticket sales for the Manchester and London Crystal Maze Live Experience, after a competitive pitch. MAG devised a strategic plan to use a mix of traditional advertising (TV/Radio/out-of-home) and integrated digital campaigns via its division ‘Click Tap Media’, […]
Shopper marketing agency, smp, announces a newly formed, dedicated Amazon eCommerce team and freshly extended social media team as part of an overall expansion in services offered by the agency. The changes are a proactive response to market developments and form a key part of smp’s drive to help clients realise the potential of Amazon […]
One of the most successful music supervision companies in the Australian advertising industry is setting up a sister agency in London – with the aim of ‘disrupting the advertising industry in the UK’. Music Mill has been brokering song use for TV and online ad campaigns for 18 years, working with major agencies in Australasia […]