Household brand Vax has appointed full-service, integrated advertising and marketing agency, bigdog, as its lead creative agency, following a competitive two-way pitch. It is the first agency appointment made by Vax Marketing Director Jon Collings, since he joined the brand in September 2017. The contract will see the team at bigdog, led by Associate Director […]
Visual effects studio Rodeo FX is proud to announce it is expanding its network with the opening of an office in Munich, Germany. This is a first chapter on European territory for the company. This new facility, located in the heart of the city, represents not only a gateway to a specialised European workforce, but […]
Award winning integrated agency Mercieca, has been appointed to manage all of the PR for sports bra band, Shock Absorber. The agency’s first task will be oversee the launch of Shock Absorber’s first Activewear collection from November. Mercieca Director Gemma Oakes says: “We’re really excited to be working with Shock Absorber as many of us are […]
Debenhams has appointed Mother as its new strategic, creative and design agency following a competitive pitch. Mother will be responsible for developing Debenhams brand identity and expressing its new strategy, Debenhams Redesigned through engaging customer-centric communications. The strategy, which was announced earlier this year by CEO Sergio Bucher, details the company’s vision of becoming a […]
Out There Media (OTM), a global leader in mobile advertising and data monetization, has announced their expansion into the Middle East and a new partnership with Zain, a leading mobile operator in eight markets across the Middle East and Africa. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a proprietary technology platform that […]
Internet giant Alibaba Group Holding Ltd announcecd it would invest $2.87 billion for a major stake in China’s top hypermart operator, Sun Art Retail Group Ltd, part of a wider push into offline retail. As part of an alliance with Auchan Retail S.A. and Ruentex Group, Alibaba would buy the stake from Ruentex while Auchan Retail […]
Creative agency, LONDON Advertising, has been appointed to rebrand Muscat Insurance Company S.A.O.G., one of the largest providers of commercial and personal insurance products in the Sultanate of Oman. The rebrand forms part of a wider strategy to put customer experience at the heart of Muscat’s business. The company will unveil its new identity in […]
Brand and digital agency, FINE, has partnered with pioneering Napa Valley winery, Cuvaison to find new ways to differentiate, engage and cultivate emotional connection with the brand’s customers, partners and distributors. The ground-up initiative begins with discovery, messaging and platform development. From there, it may extend in a variety of directions as the brand approach evolves, across graphic […]
J. Walter Thompson London is launching an industry first business consultancy called Female Tribes Consulting, out of its leading global Female Tribes Initiative. Female Tribes Consulting takes the insights and understanding from the global Female Tribes Women’s Index study (8,000 Women in 19 countries) and helps clients re-design their businesses through a female lens by […]
Entertainment Programmers, OurKidBrother Ltd appointed to the Entertainment Supplier Roster at The Natural History Museum. The Natural History Museum is one of London’s most iconic venues. Its magnificent architecture and collections create the perfect backdrop for any event. The museum has a dedicated team that matches their accredited suppliers with any event requirements, managing over […]