Warburtons, the UK’s largest bakery brand, has announced it is rebranding its Newburn Bakehouse Free From range to Warburtons Gluten Free in January 2018. The range, which first launched in 2011, has continued to grow as demand for free from options expands. There remains a blend of those consumers who have to buy free from […]
Bauer Media Group’s online product comparison brand, comprigo, has appointed Caliber to handle its digital marketing activity following a three-way pitch. As part of a six-figure partnership, Caliber will manage the brand’s online presence including SEO, design and digital marketing across Europe, Asia, North and South America. The roll-out will be driven by teams from […]
Brand Street India, a leading integrated marketing agency recently won the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group Indian Company and an established player in the Indian lubricants Industry. Brand Street India is executing activities at multiple locations such as garages and retail stores in order to approach and inform […]
TRANSSION Holdings, a global company dedicated to providing mobile communication products and services to its users has recently assigned its creative duties to Creativeland Asia. A leading player in the mobile industry, TRANSSION Holdings is best-known in emerging markets for its brands TECNO, itel, Infinix and Spice. Creativeland will be responsible for the branding and […]
What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]
Vodafone announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide – the first changes to one of the world’s best-known brands since the introduction of the ‘Power to you’ strapline in 2009. The strategy – to be implemented across all 36 countries in which the Vodafone brand is present – […]
Fresh Montgomery, one of the UK’s leading organiser of food, drink & hospitality events has embarked on an acquisition of the Food & Drink Innovation Network (FDIN). A huge development for the UK food & drink industry, this acquisition adds enormous value to food/drink/hospitality categories; creating a ‘vortex’ of industry innovation, through an enhanced FDIN […]
Global production company Taylor James and marketing/entertainment company SMITH Creative Labs have merged and will now be operating as Taylor James, effective immediately. Crossroads Films founder Dan Lindau, Süperfad founder Geraint Owen and Alex Smith all join Taylor James from SMITH. Alyssa St. Vincent joins from Eight VFX, adding an element of class to an […]
Ideas and innovation company AKQA opens the doors to its first studio in Scandinavia. Specifically designed for client co-location the 50-person, 1100 square meter open floor plan studio serves international clients including Volvo Cars. A striking renovation of an old shipbuilding warehouse, the space is situated dockside along the Gothia River in Lindholmen, Gothenburg’s emerging […]
Royal Holloway, University of London, has appointed Splendid Unlimited to transform the institution’s website experience to communicate its reputation as one of the UK’s best universities. Royal Holloway is ranked in the top 200 universities in the world. This is due to its world-class research, its dedicated teachers and the close-knit community on campus that […]