Wickes, one of the UK’s favourite home improvement retailers, has appointed VCCP as their lead strategic and creative agency. VCCP’s remit will see the agency work towards expanding the retailer’s share of the competitive home improvement market. Opening its first store in 1972, Wickes now operates from over 240 sites across the UK offering […]
As traditional consultancies continue to snap up marketing agencies, VCCP is challenging convention by swimming in the other direction and has launched VCCP Ignite which offers distinct advantages over traditional business consultancies. VCCP Ignite is founded on the belief that the best business strategy starts and finishes with a forensic understanding of consumer behaviour. Sophie […]
Bankside-based agency George P. Johnson (GPJ) has taken the bold and forward-looking step to bring together its brand experience specialists from Project Management, Digital, Technical Production and Live Event Production into one truly integrated team. Fran Elliott has joined to lead the charge – as the agency’s first Head of Integrated Production. Previously UK Leadership […]
Advertising creatives Steven Bennett-Day and Aaron Howard are launching Few & Far, a new kind of studio that specialises in ideas. Steven Bennett-Day was most recently chief creative officer at Feed. Before joining Feed in 2017, he spent three years as group executive creative director at Havas Helia. It was during this time that he […]
Duracell has appointed Jellyfish as its programmatic partner. The agency will implement and manage Duracell’s programmatic media campaigns across all relevant media channels in Europe, South Africa and Asia. Jellyfish is also tasked with setting up Duracell’s Powered Marketplace, a trusted marketplace that aims to drive brand safety, cost efficiencies and meet campaign quality targets. […]
EMMAC Life Sciences has appointed VCCP Health to be their lead creative and strategic agency following a competitive agency review process conducted by Flock Associates. EMMAC Life Sciences is the European independent medical cannabis company bringing together cutting-edge scientific research with the latest innovations in cannabis cultivation, extraction and production. EMMAC has initially tasked VCCP […]
Inskin Media has announced a global advertising partnership with Formula 1, to exclusively deliver high-impact, non-intrusive Pageskin ad formats for the very first time across Formula1.com. Formula 1, the pinnacle of motorsport, is watched by an audience of 550 million a year and takes place in 21 countries, across five continents. The deal opens up an incremental […]
Little Giant has become Isobar New Zealand, completing its transition into the global agency network. The team will focus on cross-market opportunities and will be bolstered by the global agency’s best-in-class technology and consultancy capabilities. The full integration also strengthens Isobar’s leadership in the experience-transformation sector across the Australia New Zealand region. Isobar, owned by Dentsu […]
Jura Single Malt Scotch Whisky have appointed DRUM as its strategic global content agency in a competitive three-way pitch. The Omnicom Media Group UK’s creative and content agency will work with the Scottish Single Malt Whisky whose distillery is based on the Isle of Jura in the Inner Hebrides off the West Coast of Scotland. […]
Leading cholesterol-lowering food brand, Benecol, has appointed Omnicom Media Group’s PHD Manchester to handle its media planning and buying in the UK. The account, which moves from Wavemaker, includes management of the UK media strategy across both online and offline channels for Benecol’s range of spreads, yoghurts, bars and drinks. “PHD Manchester’s data-led approach and […]