Fanta, Snapchat and digital agency Movement are helping teens transform this Halloween, with a campaign that spans in 14 markets across Western Europe. Halloween is a key time when teens experiment with their identity, particularly those aged 16 to 19. Fanta is helping them transform, by releasing empowering tools and experiences that will allow teens […]
In Autumn 2017 Serviceplan Campaign International in partnership with BMW conceived a new identity for the luxury segment of BMW in the form of ‘Bayerische Motoren Werke’, a long-term branding for luxury automobiles of the brand, and the high-end services offered to their customers. THE 8 is the first model from BMW’s new luxury […]
Iconic footwear brand Dr. Martens has appointed global socially-led creative agency, We Are Social, as the creative partner for its international AW19 campaign. We Are Social won the business following a competitive pitch process against other leading agencies. The appointment will see We Are Social take on the global strategic and creative development of Dr. […]
Velocity Frequent Flyer (VFF), the award-winning loyalty program of Virgin Australia, launched The #Earnbassadors. The latest marketing initiative from Velocity and CHE Proximity aims to reward Frequent Flyer members in Points, for educating other members about the Velocity program. Dean Chadwick, Chief Marketing Officer at Velocity Frequent Flyer explains: “Our most engaged members will do […]
bigdog, the integrated advertising and marketing agency, launches a new campaign for The Entertainer, the fastest growing family-owned high street retailer in the UK. The Little Festive Moments campaign kicks off with 5’, 10’ and 15’ second idents on ITV’s flagship breakfast programme, This Morning. Running for eight weeks, the creative features a series of […]
Humanity & Inclusion (HI), in partnership with Herezie Group, have launched an awareness campaign on access to school for children with disabilities, with the participation of its global ambassador, Neymar Jr. The goal of HI’s latest Teacher Kids campaign supported by Neymar Jr. is to shed light on the talents of every child with disabilities and what […]
Flexiseq, the award-winning, drug-free, osteoarthritis gel and former Strictly Come Dancing judge, Len Goodman, are hoping to encourage a nation experiencing joint pain and stiffness to get moving, in a bid to combat the debilitating effects of arthritis. The #LetsGetMoving campaign by Dirt & Glory, is designed to educate, empower and encourage the UK to […]
O2 and the NSPCC have launched a quiz pitting the digital knowledge of parents’ vs kids to encourage families to have conversations about their online activity and help to bridge the generational language gap. The need for the game, created by VCCP and available on Amazon Alexa, is highlighted by research commissioned by the partnership showing nearly […]
Clothing and accessories retailer Gap, along with their creative agency Yard NYC, have unveiled their latest holiday campaign starring Grammy Award-nominated R&B artist and songwriter Leon Bridges. As a continuation of a larger “Meet Me in the Gap” campaign, which originally brought Cher and Future together amongst other diverse talent to show what’s possible […]
If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, the Marie Keating Foundation, and creative agency ROTHCO | Accenture Interactive, as part of their arresting new campaign, ‘Take Notice’, for Breast Cancer Awareness […]