Alzheimer’s Research UK launches ‘First Breath’ campaign under new platform idea ‘Make Breakthroughs Possible’

Alzheimer’s Research UK launches ‘First Breath’ campaign under new platform idea ‘Make Breakthroughs Possible’

 Alzheimer’s Research UK is launching a campaign to address the sense of fatalism that surrounds dementia and replace it with a more hopeful outlook, ahead of World Alzheimer’s Day on Friday 21st September. Created by AMV BBDO, ‘First Breath’ breaks on 20th September with an ITV premiere, then further TV spots and online channels, […]

Toyota and FCB Joburg create beaded billboard as Corolla love letter

Toyota and FCB Joburg create beaded billboard as Corolla love letter

 This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted […]

Meet Toxic Toby: London’s roadside memorial highlighting deaths caused by air pollution

Meet Toxic Toby: London’s roadside memorial highlighting deaths caused by air pollution

McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air – by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue. But this isn’t your typical roadside memorial. It features […]

William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing

William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing

William Hill, one of the world’s leading betting and gaming companies, has this week launched its first ever dynamic digital out-of-home (DOOH) campaign to promote its partnership with new brand ambassador, the unified world heavyweight champion boxer Anthony Joshua OBE. The British sporting icon recently signed an initial one-year deal with William Hill to become […]

Peugeot unveils its new vision #UnboringTheFuture with a global film featuring epic concept car

Peugeot unveils its new vision #UnboringTheFuture with a global film featuring epic concept car

The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? On September 20, Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers […]

Stoptober returns with a new TV campaign to encourage smokers not to quit ‘cold turkey’

Stoptober returns with a new TV campaign to encourage smokers not to quit ‘cold turkey’

Of the 6.1 million smokers in England, six in 10 want to quit but most try to quit using willpower alone (or ‘cold turkey’) despite this being the least effective method. The most successful quit attempts use a combination of effective stop smoking support methods. This year Stoptober, Public Health England (PHE) will be encouraging […]