Lowe Lintas India and Hindustan Unilever launch ‘Playing Billion’ campaign to promote hygiene

Lowe Lintas India and Hindustan Unilever launch ‘Playing Billion’ campaign to promote hygiene

Hindustan Unilever Limited, as part of their Swachh Aadat, Swachh Bharat initiative recently launched a new campaign – ‘Playing Billion’ to promote three simple hygiene habits among children. The campaign was launched by film actress Kajol Devgan, the newly appointed advocacy ambassador for the initiative. One-third of India’s children fall ill repeatedly, and this can […]

Recipe launches new campaign for Wink Bingo

Recipe launches new campaign for Wink Bingo

January 25 sees the launch of a new campaign for Wink Bingo. Created by London-based creative agency Recipe, the new TV and VOD campaign unveils a new positioning for the brand and a new endline: ‘You’ve Earned It’. The 30-second TV/VOD campaign calls upon the unsung heroes – the ‘Wonder Women of the World’ – […]

Postmates launches data-driven “We Get It” campaign by 180LA

Postmates launches data-driven “We Get It” campaign by 180LA

Postmates, one of the only on-demand delivery apps that can deliver anything from anywhere, announced a “We Get It” 360 brand marketing campaign that captures how on-demand ‘anything’ is quickly becoming a way of life — particularly in the app’s largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to […]

It’s looking good for Indian women in Nykaa’s first TVC by Mullen Lintas

It’s looking good for Indian women in Nykaa’s first TVC by Mullen Lintas

Founded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores. Their maiden campaign, conceptualised by Mullen Lintas, is a reflection of today’s Indian women and the changing landscape. It is a celebration of confident and […]

Vicks launches powerful #TouchOfCare campaign in the Philippines

Vicks launches powerful #TouchOfCare campaign in the Philippines

Vicks, the Procter & Gamble-owned brand synonymous with family globally, has launched a heartwarming online video entitled Learning to Love #TouchOfCare, which reinforces the brand’s belief in the power of care. A single act of care not only has the capacity to transform lives, but can transcend social norms, definitions and stereotypes. Vicks believes that […]

Saatchi & Saatchi London and Britvic-Owned Robinsons Launch Fruit Creations Campaign

Saatchi & Saatchi London and Britvic-Owned Robinsons Launch Fruit Creations Campaign

Robinsons, owned by Britvic, and Saatchi & Saatchi London release ‘Listen Up’, a multi-million-pound, multi-channel brand campaign to launch Fruit Creations, the first in a new range of Robinsons products designed especially for grown-ups. The protagonist of the fast-paced 40” hero TVC is a young girl who charmingly introduces the benefits of the new range to […]