Tesco Ireland and creative agency, ROTHCO, launch the first commercial in part of a new three-year campaign that will form an ambitious new repositioning for Tesco Ireland. Following on from the successful Christmas campaign Here’s to the Hosts, Family Makes Us Better will put authentic family life at the heart of the Tesco business. The […]
In this day and age, we tend to take for granted TV innovations such as multi screens, cloud DVR, family accounts … But not so long ago, many improvements that would seem trivial nowadays brought us pure delight. The new campaign for CANAL by ad agency BETC Paris aims to communicate its cutting-edge offering by […]
The London Fire Brigade has appointed BBD Perfect Storm to handle a new campaign to recruit firefighters that will be launched later in 2017. BBD Perfect Storm was selected to work on the two-year recruitment drive after a competitive pitch which was part of the new contract framework shared by the Greater London Authority family, […]
New Balance Football launched an integrated campaign titled ‘Dictate the Play, Devastate the Defence’ to mark the arrival of the new Furon 3.0 football boot and a new colour-up for the Visaro boot silo. Created in conjunction with ZAK, New Balance Football’s global creative agency, the campaign will roll out globally, featuring in retail and […]
It’s onwards and upwards for moustachioed singing icon, Gio Compario, as he returns for GoCompare’s most ambitious advert to date. The new TVC, ‘Onwards and Upwards’, sees one of the most recognisable characters on British television embark on an epic journey across the nation to share GoCompare’s ‘independent, free, and fair’ offering. Crowds wave as […]
BlackBerry Mobile tapped media and creative agency Schiefer Chopshop (SCS) to launch the new BlackBerry Mobile brand with a whole new campaign for its innovative new KEYone – the first mobile device under TCL Communication, a top-5 smartphone manufacturer in North America. Under the tagline ‘Do More. Different.’ SCS has created a campaign that asserts […]
Full service advertising agency, The Gate London, part of MSQ Partners, launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide. The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a voice-over […]
TLC, India’s lifestyle channel, is launching India’s first-ever female stand up comedy show “Queens of Comedy“. Conceptualised by The Glitch, the ad features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur. Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch […]
Former global creative director of Mother London, Sasha Markova has launched a new Los Angeles based company called Gangs of Kosmos, and taken on the wild horses of America as their first client. They are possibly the first agency ever to represent animals directly. The American wild horses are in trouble. A lot of them […]
In 2015, Škoda, together with Proximity Barcelona committed to tackle the problem of isolation launching the Cannes Lions award-winning “70 Guardians of Winter” campaign, a project that helped Škoda save Spanish village Valdelinares from being abandoned. In July 2017, Škoda comes back with a second initiative to keep fighting isolation with “The Desert Cowboys” campaign. The […]