Oreo, the Mondelēz International-owned biscuit brand, has launched an out-of-home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by […]
Creative agency Dark Horses and Content production agency Rock Hound bring to life new brand campaign for multi-sports retailer Wiggle. The campaign was developed by Creative Director Steve Munachen at Dark Horses, following a year of extensive research and customer consultation to reveal the insight that unites us all in sport. It’s that abstract feeling, […]
American pro golfer Rickie Fowler is the new face behind Grant Thornton’s new TV campaign. Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the firm, which will air during the Dell Technologies Match Play Tournament on March 24, 2018. In the spot, Fowler […]
Shortlist Media, the media platform for the metropolitan audience, including the pioneering brands ShortList, Stylist, Emerald Street and Mr Hyde, has announced the creation of a television advertisement for GAME. Family, the publisher’s in-house content studio, created its first television advertisement for retailer GAME to support its trade-in message where customers can trade in […]
The eagerly anticipated Monopoly campaign returns to McDonald’s on 21st March for the thirteenth consecutive year. Called Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive […]
Quilted Northern has designed their toilet paper to be so cushiony, comforting, soft and supportive that people are confusing it for other cushiony, comforting, soft and supportive things. Like a robe. Or a bouncy castle. Or even a prized angora show bunny. But Quilted Northern isn’t any of those things. It’s just really nice toilet […]
A post shared by NBFootball (@nbfootball) on Mar 16, 2018 at 2:01am PDT On 16th March, New Balance launched a global campaign for its latest Limited Edition football boots, the ‘Conduction Pack’. Created in collaboration with ZAK, New Balance Football’s global creative agency, the campaign includes a suite of global campaign assets that will live […]
Integrated advertising and marketing agency bigdog, launched a new campaign for iconic household brand Vax’s latest product – Vax Platinum Carpet Washer. This is the first piece of work for Vax produced by bigdog to go live, following the agency’s appointment as the brand’s lead creative agency in November in 2017. The ‘What lies […]
MORE TH>N insurance has launched a new TV sponsorship campaign entitled ‘Defuse the Drama’. As the official sponsor of ITV Showcase Drama, MORE TH>N’s new idents will feature during popular ITV dramas from March to December. As a leading UK insurance brand, MORE TH>N is no stranger to defusing drama. Whether it’s fixing burst pipes […]
Media Agency Group (MAG) has been appointed to deliver a 12-month multimedia plan to build and drive ticket sales for the Manchester and London Crystal Maze Live Experience, after a competitive pitch. MAG devised a strategic plan to use a mix of traditional advertising (TV/Radio/out-of-home) and integrated digital campaigns via its division ‘Click Tap Media’, […]