Toyota’s visual impairment filter on Instagram allows everyone to #SeeLikeMenna

Toyota’s visual impairment filter on Instagram allows everyone to #SeeLikeMenna

 Hot on the heels of XXIII Olympic Winter Games, worldwide paralympians are now making their way to PyeongChang, South Korea for XII Paralympic Winter Games. Among them is Welsh Alpine skier, Menna Fitzgerald, flying down ski slopes at speeds of upto 100mph, with 3% visibility, a feat most people with full eyesight are not capable of. To showcase […]

Hiscox Unveils the Next Evolution of I’mpossible Campaign with New Ad in Honour of IWD

Hiscox Unveils the Next Evolution of I’mpossible Campaign with New Ad in Honour of IWD

Hiscox, the international specialist insurer, kicked off the next evolution of its I’mpossible campaign with a full-page ad in The New York Times in honour of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage brand […]

OVO Energy takes swing at Donald Trump in second phase of Uncommon’s campaign

OVO Energy takes swing at Donald Trump in second phase of Uncommon’s campaign

The film footage and images, shot by British art provocateur Alison Jackson in partnership with Uncommon London, was released to support OVO Energy’s biggest and most provocative advertising campaign to date, entitled ‘Power Your Life Differently’ – a rallying cry for people to safeguard our environmental future by choosing renewable energy. The film makes the […]

Cutwater help bring back Brawny’s #StrengthHasNoGender campaign in 2018

Cutwater help bring back Brawny’s #StrengthHasNoGender campaign in 2018

In recognition of Women’s History Month, Georgia-Pacific’s Brawny Paper Towels is back with the third iteration of its successful #StrengthHasNoGender campaign, created in partnership with its agency of record, Cutwater. In 2018, the brand is asking: ‘Who’s your Shero?’, encouraging people to share an inspiring story on social media using the hashtag #StrengthHasNoGender about a […]

GSK advances its Aquafresh Kids range to provide expert care for 9-12-year olds

GSK advances its Aquafresh Kids range to provide expert care for 9-12-year olds

Tooth decay is the most common oral disease affecting children and young people in England. With this in mind, GSK is introducing its latest innovation in the kids’ oral care category; new Aquafresh Advance for 9-12 year olds, to support parents in maintaining healthy teeth throughout their child’s dental development. Aquafresh Advance toothpaste has been […]

LBC Asserts Its National Relevance in Rousing New TVC

LBC Asserts Its National Relevance in Rousing New TVC

LBC reveals a fresh regional TVC and national VOD in the UK, written and produced by London-based creative production agency, How Now. In a move to bring the national talk and phone-in radio station continued brand awareness and introduce LBC to a new audience, How Now have crafted five 30-second films. The campaign takes viewers […]

Gloryparis create tailor-made shirts cut out directly from ibis bedsheets in new campaign

Gloryparis create tailor-made shirts cut out directly from ibis bedsheets in new campaign

 ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into […]