[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/LOREAL_GOLDNOTOLD_TVC.mp4[/KGVID] L’Oréal Paris has released a campaign by McCann London to launch new Age Perfect Golden Age, showing Oscar-winning actress and British icon Helen Mirren continuing to challenge and defy attitudes towards older women. In the TV ad, Helen Mirren hails the beginning of a new ‘Golden Age’ and uses the words “Gold, not […]
Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]
Tiempo BBDO is once again the agency chosen to set up the new global Lay’s campaign 2016, which will be seen in many countries around the world. The agency created the strategic approach together with the client and did the creative work for the campaign, including a television commercial and a range of online content. […]
Turkish Airlines announced its partnership with Warner Bros. Pictures on the highly anticipated action adventure film, Batman v Superman: Dawn of Justice. In the movie, a pivotal scene unfolds aboard a 777 Turkish Airlines plane. Outside the movie, Turkish Airlines is unveiling innovative movie-themed experiences that give fans around the world an inside look into […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/MandS_Food_Valentines_Day_Dine_In_UK_TV_10sec_RKYMSFO531010_02_02_16.mp4[/KGVID] M&S has launched a new campaign to showcase its range of gourmet food and treats for the perfect romantic night in, including delicious steaks, heart-shaped handmade chocolates and pink champagne. The new ‘Adventures in Love’ campaign, created by RKCR/Y&R, encourages viewers to avail of Marks & Spencer’s Valentine’s Day Dine in for […]
The campaign promoting the 2016 International Festival of Creativity is about being grateful for great ideas. Developed in-house, Thank You Creativity is intended as a love letter to imagination and craft, and a reminder of their purpose and power. “We make the case for creativity because we know that it’s a force for business, for […]
Volkswagen’s engaging new advert sees the car manufacturer become a part of the family in their new global campaign that launched recently in the United Kingdom. The new campaign by DDB, which marks the car brand’s departure from their iconic ‘Das Auto’ tagline, sees Volkswagen become the established car of one family, with the car being […]
Campaign to End Loneliness has appointed creative agency 23red to lead its communications campaign to raise awareness of the issue of loneliness affecting older people in the UK. In November 2015, the Campaign to End Loneliness, a coalition of organisations dedicated to ending chronic loneliness in older age, issued a brief for a creative partner. […]
Kerry Foods-owned Mattessons, and Saatchi & Saatchi London, announced the launch of a new UK-wide campaign that aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. The ad stars the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit, and breaks all sorts of rules […]
Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the internet. The campaign, created by McCann London, features a seemingly innocent message from an online conversation. However, there is more to this message than would meet […]