TMW Unlimited has put real life families and their pooches at the heart of a new campaign for Dogs Trust, which aims to raise awareness of the problem of dog theft. The film highlights the shocking fact that there are 2,000 incidents of dog thefts from homes each year and urges viewers “Let’s keep […]
Godrej Appliances, one of India’s largest home appliances companies, launched the Godrej Edge Duo Refrigerators, a first-of-its kind single door refrigerator with a separate drawer for vegetables, in the Indian market. Surveys revealed that Indian consumers open a refrigerator at least 10 times a day, of which the vegetable section alone is accessed up […]
O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]
Moonpig, the online occasions retailer, is launching a campaign to showcase its range of personalised cards and gifts for Mother’s Day. Created by Quiet Storm, the campaign is the latest since the agency won the account last year and introduced the “Share A Moment, Share A Moonpig” creative platform. Highlighting that there’s “More for Mum […]
“Children are precious. Yet as a society we are failing them. No child in Ireland should experience poverty, neglect or not have a home. This work is about getting people to stop and think about these issues and support Barnardos in changing these children’s lives.” That’s according to Laurence O’Byrne, Creative Director at award winning […]
European DIY chain Hornbach works with their long-time creative partner, Heimat on a collaboration with globally renowned architect and designer Sigurd Larsen with the aim to make high-end design affordable. Working from a premise that great design should be democratic and accessible, Larsen has worked with Hornbach to create something new and rather wonderful: […]
This World Poetry Day (March 21st), coffee roaster Julius Meinl and critically acclaimed musician, JP Cooper, invites coffee and tea lovers to unleash their inner poet and have their written word serve as currency for the day. The opportunity comes as part of the fifth annual Pay With A Poem initiative, which will see JP […]
Pay ID launches its inaugural advertising campaign in Australia with a TVC featuring a fish-headed man. The highly-anticipated new payments platform is designed to make sending and receiving payments easier. The star of the campaign has a goldfish head – fitting, as a key component of Pay ID is in allowing consumers to link financial […]
Creative agency Space is helping Highland Spring become the go-to water brand for consumers with a witty new on-pack campaign that celebrates everyday bravery. The promotional campaign ties in with the brand’s Brave by Nature proposition, which encourages people to celebrate life by venturing outside of their comfort zone… just a little bit. Brave by […]
ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between […]