England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer. Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]
Myths and stigmas surrounding menstruation cause some women and girls to miss school or work, not enter religious places, or go into isolation every month. Instead of speaking up about something as normal as period, they’re taught to hide their monthly reality. To end the stigma around this often unspoken issue, Chimp&z Inc, an integrated […]
The 4A’s, the leading trade organisation for marketing communications agencies, is launching The Conscious Creative Movement, bringing together heart-driven creators who believe ideas and positive thinking can change the world. Conscious Creative, created in partnership with David&Goliath, aims to prove that at the heart of creativity lies a purpose that is undeniable and authentic. The […]
On Friday, May 24th it was 100 years since the parliament took the decision to approve universal voting rights in Sweden. Nevertheless, many still struggle for the right to a voice. Today the nation have come a bit along the way towards equality, but in the end, men are still in leading positions. That’s what the […]
Blood cancer charity Anthony Nolan has launched a new film to increase the public’s understanding of the lifesaving work it does, and drive financial support. The film called ‘Without You’ tells the story of a young woman looking for someone special – a stem cell donor. The campaign created by DRUM, Omnicom Media Group UK’s […]
Paddy Power launched their latest campaign, “EU-Revision”. Presented by Irish music mogul and talent judge Louis Walsh (X-Factor, Britain’s Got Talent), it aims to get people across Europe to vote for the UK in this Saturday’s Eurovision Song Contest as revenge for Brexit. Why? Because if the UK wins, they’ll have to host the contest, […]
Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled ‘Be Maximal’, the unique campaign is aimed at Millennials. We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even sleeping, everything we do uses energy and we need this […]
The new institutional film for the Dorina Foundation pays homage to the dot, highlighting its key role in enabling both sighted and visually impaired people to read. The first part of the film – minimalist and fully digital – portrays the dot as a punctuation mark. The second part – more tactile and fully analog […]
Alzheimer’s Society, McCann Worldgroup in Europe, and MRM//McCann Frankfurt are launching My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]