England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer.
Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. The iconic sports drink is also offering women to try football by giving away 90,000 minutes of free pitch time UK-wide through Powerleague and Goals football centres.
Names included in the original ‘Three Lions’ such as Gary Lineker, Nobby Stiles and Bobby Moore have been replaced by Lionesses Steph Houghton OBE, Jordan Nobbs (Nobbsy) and Jade Moore in an effort to make the women as much household names as their male counterparts.
Special permission has been granted by Baddiel and Skinner to rerecord the 1996 original, which is being used as the soundtrack to Lucozade Sport’s new advert by Grey London, that tells the story of women footballers overcoming prejudices to make it to the international stage.
The fresh-look lyrics feature the lines “Same pride. Same meaning…Never stopped us dreaming” and “we still see that tackle by Moore, And when Nikita scored, Stephy’s belting the ball, And Nobbsy dancing” in support of the team.
Claire Keaveny, head of marketing at Lucozade Sport, comments: “Arguably ‘Three Lions’ is the most iconic England song so we’re proud to be able to give it a Lionesses twist in support of the team and the women’s game in general. Our aim is to stir up support for the Lionesses, but also inspire a generation to get moving and try football.”
Jordan Nobbs, an England Lioness with 53 caps, comments: “I know the players love the ‘Three Lionesses’ track and I hope it inspires the team to World Cup glory. This is an incredible time for women’s football as awareness and popularity continues to grow and initiatives such as the 90,000 free minutes make it easier than ever for more women to give football a go.”
Vicki Maguire, Chief Creative Officer at Grey London, said: “My heart bursts with pride every team I see our women footballers on the pitch. Capturing their passion and combining it with such an iconic song has resulted in a campaign I couldn’t love more.”
Source: Grey London