Mini UK has launched the national push in its global brand campaign, “not normal”, which will feature images of Mini-inspired creations drawn from social media for the first time. Iris Worldwide created the campaign, which is Mini’s first brand campaign since 2008’s “ban boredom”, with media planning and buying by Vizeum. The activity stars with […]
Hot off the back of directing the massively successful O2 ‘Be More Dog’ Keith Schofield is back with yet another brilliantly bit of oddball fun. In it, we drive through what at first appears to be an average bit of suburbia, however in this Wisteria Lane, everything has been souped-up to mass effect, ‘driving’ home […]
How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track […]
Peugeot has engaged OMD UK to carry out a print campaign that will see nail wraps tipped on to print display pages to launch the new Peugeot 208 XY. Available in four distinctive colours, including Purple Night, OMD UK has partnered with HND Ltd to develop ‘XY Purple Night’ coloured nail wraps, which will be […]
Car manufacturer Kia has engaged Microsoft Advertising’s new creative format ‘Storyboard’ for MSN to showcase its GT, Rio, Picanto and Sportage models. The campaign, which runs for 24 hours from July26, forms part of Kia’s wider focus on driving customers to become brand ambassadors. Also running on MSN mobile, the display ad expands upon a […]
Automobile manufacturer BMW recently used the power of social media to invent a new holiday in China. Leveraging the reach of several prominent bloggers on China’s microblogging platform Weibo, BMW were able to get more than 300,000 users to reveal their deepest regrets in 140 characters or less in celebration of “Ctrl Z Day”. Users […]
Some Android users swear by task-killing apps, but most feel that the OS has matured to a point where you can let it manage itself without the need to meticulously close every open app on your phone. That hasn’t stopped German automaker Audi, of all companies, from releasing its own task-killer app called Audi Start-Stop. […]
Despite an animated talking rocking horse and giant bull frogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback. Created by Draftfcb Johannesburg and shot by Good Cop in one day at the Johannesburg Park Station, the ad turns the spotlight on the Yaris […]