Danish Campaign Takes Advertising to the Extreme

Danish Campaign Takes Advertising to the Extreme

From production company M2Film, and ad agency Heyday comes a new commercial for Super Dæk Service, the largest tyre center and car repair service in Denmark. This production is a cooperation between M2Film’s producer Jan P and copywriter Thomas Falkenberg. In collaboration with Heyday, the team that also stood behind the widely publicized and award […]

Volkswagen’s New Campaign Shows You Which Car Is Most Suitable For Your Dog

Volkswagen’s New Campaign Shows You Which Car Is Most Suitable For Your Dog

Volkswagen’s new ad campaign, ‘Woofwagen’, was created by London-based agency ‘adam&eveDDB’. As the name suggests, it is targeted at dog-owners who want a car that suits their lifestyle—one that includes their beloved canines. In the cheerful ad, different breeds of dogs go on a joyride with their owners with the windows down, tongues lolling and […]

CMW’s Magic Surprise for Arsenal

CMW’s Magic Surprise for Arsenal

After an inter-agency pitch, CMW was selected to create a campaign to promote Citroën’s new DS3 Cabrio and their partnership with Arsenal FC. To complement Citroën’s advertising theme ‘Escape the Ordinary’, CMW chose magic as their overarching theme, creating a show-stopping experience with up and coming magician Drummond Money-Coutts, aka DMC, performing a number of […]

Kia unveils global brand campaign urging drivers to ‘stay human’

Kia unveils global brand campaign urging drivers to ‘stay human’

Kia has unveiled a global brand campaign with Innocean Worldwide Europe which tells drivers to ‘stay human’. The campaign, which covers TV, print, digital and out of home, shows the world through the perspective of the car, and features technologies such as blind-spot detection and assisted parking. It will build on the brand’s ‘Power to […]

Lexus Races Real IS Hybrid On Virtual Track

Lexus Races Real IS Hybrid On Virtual Track

A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the person […]

Digital outdoor ads ‘recognise’ Mini drivers

Digital outdoor ads ‘recognise’ Mini drivers

Car marque Mini is launching a digital billboard campaign that will “recognise” Mini owners as they drive past and serve them with tailored messages. The messages will serve to talk directly to and “hero” Mini drivers passing the JCDecaux London Cromwell Road site. The billboard forms part of the car brands wider “Not Normal” activity. […]

Mini thanks fans with ‘not normal’ brand campaign

Mini UK has launched the national push in its global brand campaign, “not normal”, which will feature images of Mini-inspired creations drawn from social media for the first time. Iris Worldwide created the campaign, which is Mini’s first brand campaign since 2008’s “ban boredom”, with media planning and buying by Vizeum. The activity stars with […]

Fallon & Caviar Go Big for Skoda

Hot off the back of directing the massively successful O2 ‘Be More Dog’ Keith Schofield is back with yet another brilliantly bit of oddball fun. In it, we drive through what at first appears to be an average bit of suburbia, however in this Wisteria Lane, everything has been souped-up to mass effect, ‘driving’ home […]

Toyota RAV4 takes the web to the great outhdoors

How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track […]