Peugeot 208 XY launches with nail wrap tip-on in top fashion titles

Peugeot 208 XY launches with nail wrap tip-on in top fashion titles

Peugeot has engaged OMD UK to carry out a print campaign that will see nail wraps tipped on to print display pages to launch the new Peugeot 208 XY. Available in four distinctive colours, including Purple Night, OMD UK has partnered with HND Ltd to develop ‘XY Purple Night’ coloured nail wraps, which will be […]

Kia partners with Microsoft Advertising to launch MSN ‘Storyboard’ campaign

Kia partners with Microsoft Advertising to launch MSN ‘Storyboard’ campaign

Car manufacturer Kia has engaged Microsoft Advertising’s new creative format ‘Storyboard’ for MSN to showcase its GT, Rio, Picanto and Sportage models. The campaign, which runs for 24 hours from July26, forms part of Kia’s wider focus on driving customers to become brand ambassadors. Also running on MSN mobile, the display ad expands upon a […]

BMW Invents Fake Holiday In China As Part Of Ad Campaign

BMW Invents Fake Holiday In China As Part Of Ad Campaign

Automobile manufacturer BMW recently used the power of social media to invent a new holiday in China. Leveraging the reach of several prominent bloggers on China’s microblogging platform Weibo, BMW were able to get more than 300,000 users to reveal their deepest regrets in 140 characters or less in celebration of “Ctrl Z Day”. Users […]

Audi: The Start-Stop Battery App

Some Android users swear by task-killing apps, but most feel that the OS has matured to a point where you can let it manage itself without the need to meticulously close every open app on your phone. That hasn’t stopped German automaker Audi, of all companies, from releasing its own task-killer app called Audi Start-Stop. […]

New Yaris TVC Makes Great Deal Of Sense

New Yaris TVC Makes Great Deal Of Sense

Despite an animated talking rocking horse and giant bull frogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback. Created by Draftfcb Johannesburg and shot by Good Cop in one day at the Johannesburg Park Station, the ad turns the spotlight on the Yaris […]

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