Integrated agency WPNC is aiming to help charities raise vital funds during the Coronavirus pandemic by launching an “emergency ad” production service. While social distancing means filming of new ads is more difficult, the agency – which counts the likes of London’s Air Ambulance, Plan International UK, GOSH and Children With Cancer UK among its third-sector clients […]
Charity love is pivotal to donations, recommendations, trust, understanding
Britain’s most loved charities have been revealed in new research by intelligence business, Savanta. Macmillan Cancer Support, Cancer Research UK and Dog’s Trust take the top three spots in the BrandVue Most Loved Charities Report, which draws on 60,000 interviews annually. The report also shows the clear benefits of charities creating a positive emotional connection with the public, […]
A new league table ranking the brand values of 100 UK charities launches November 26. Research and insight specialists, Morar HPI, is behind the Most Valuable Charity Brands League. For the first time financial data from the Charity Commission is combined with insights from BrandVue Charities, a Morar HPI sentiment tracker of 65,000, to show […]
Leading independent agency Mr B & Friends has launched a new branding for experience company Dream Challenges. The brand, which is part of a wider company called Specialist Journeys, enables people to take part in activity-based challenges while providing a platform to raise money for the charities that matter to participants. It was previously split […]
Tom Denbigh, Account Diretcor and Jo Tanner, Senior Project Manager at Netcel tell us how advanced digital technology is transforming the capabilities of charity brands: A CHALLENGED AND CROWDED MARKET We all admire the vital work that charities perform in the UK, but the charity sector has become crowded, with countless good causes vying for […]
The British Red Cross has launched an app that lets users witness a knife attack on a bus, using Facebook data to personalise an online film. The charity’s ‘Witness’ app integrates with a viewer’s Facebook account and inserts information from their profile into the film, which features a young man being stabbed on a night […]