The Garage Soho and Somesuch release heartbreaking ad for The UN World Food Programme

The Garage Soho and Somesuch release heartbreaking ad for The UN World Food Programme

The Garage and Somesuch celebrated the release of a gripping 60” cinema advertisement titled “Feed Our Future“, in association with SAWA, the Global Cinema Advertising Association and the United Nations World Food Programme (WFP), the world’s leading humanitarian organisation fighting hunger worldwide. The 60-second cinema advertisement has been directed by acclaimed Somesuch film director, Lynne […]

Alzheimer’s Research UK launches ‘First Breath’ campaign under new platform idea ‘Make Breakthroughs Possible’

Alzheimer’s Research UK launches ‘First Breath’ campaign under new platform idea ‘Make Breakthroughs Possible’

 Alzheimer’s Research UK is launching a campaign to address the sense of fatalism that surrounds dementia and replace it with a more hopeful outlook, ahead of World Alzheimer’s Day on Friday 21st September. Created by AMV BBDO, ‘First Breath’ breaks on 20th September with an ITV premiere, then further TV spots and online channels, […]

Creative Mentor Network appoints Russ Lidstone as Chair

Creative Mentor Network appoints Russ Lidstone as Chair

Creative Mentor Network (CMN) has appointed Russ Lidstone, Group CEO of The Creative Engagement Group and former CEO of Havas London, to the position of Chair. Lidstone will perform the non-exec role in addition to his Group CEO role at The Creative Engagement Group. Lidstone takes up the newly created position as the charity seeks […]

Vault49 reimagines ‘Stairway to Heaven’ as illustration for mental health charity

Vault49 reimagines ‘Stairway to Heaven’ as illustration for mental health charity

Ideas-led brand design agency Vault49 has teamed up with art sharing platform Collectionzz to create an illustration to raise money for the National Alliance on Mental Health. The screen-printed illustration was created by Vault49’s designer Jonas Devacht and inspired by the classic song, Stairway to Heaven, by Led Zeppelin. The artwork forms part of Collectionzz’ Art Unleashed: […]

Women’s Aid, WCRS and BBFC shine a light on the hidden victims of domestic abuse: children

Women’s Aid, WCRS and BBFC shine a light on the hidden victims of domestic abuse: children

Women’s Aid and WCRS – in collaboration with the British Board of Film Classification (BBFC) – have launched a new advert created specifically for cinema that highlights the realities for children growing up in abusive households. Inspired by real experiences of domestic abuse, the advert – written and directed by WCRS’ Creative Director David Dearlove – […]

WaterAid uses VR to transport supporters round the world

WaterAid uses VR to transport supporters round the world

 WaterAid has launched a new Virtual Reality (VR) film, which has used the increasing accessibility of 360 filming technology to improve its authenticity and bring supporters closer to the charity’s work around the world. Everyday WaterAid was created as an educational tool to provide a flavour of some of the 28 countries WaterAid works […]

Sweetshop highlights the pros of giving 1% in new branding video for the One Percent Collective

Sweetshop highlights the pros of giving 1% in new branding video for the One Percent Collective

As part of its ‘We Care’ positioning and recently launched Ethical Content Division, global boutique production company Sweetshop Director Louis Sutherland is behind a comical online video for New Zealand movement One Percent Collective. One Percent Collective is New Zealand’s movement for a better way to donate. There are hundreds of people who donate 1% […]

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