Audi UK has launched a social media campaign, which captures the imagination and excitement of children towards the future of automotive technology. Working with socially-led creative agency We Are Social, the campaign sees six children interacting with an Audi Q7, an SUV laden with the latest technologies, discussing what they believe the cars of […]
Barnardo’s launched phase two of its award-winning ‘Believe in Me’ campaign with a TV ad in the run up to Christmas. The UK’s leading children’s charity is running the inspirational film in the approach to the festive season to show how children need to be loved, listened to and supported and to encourage people […]
Ninety years of experience and a reputation for quality makes TOMY one of the world’s favourite toy brands. But following a review of their infant and toddler ranges, TOMY saw opportunity to stand out and communicate the fun and joy of their products to a new millennial audience. TOMY asked Robot Food to carry out […]
What if the rough and tumble of kids’ everyday lives was the best quality test of all for their clothes ? 8:00 AM, the alarm rings, and we’re off! We embark on the supercharged day of a little boy and his favourite sailor stripe sweatshirt. Splashes of jam, mud, paint… not to mention scratches and […]
Running until September 4th, George at Asda will be rolling out its Back to School campaign ‘strong clothes for strong kids’. The integrated campaign by Saatchi & Saatchi London, aims to highlight the small but significant challenges that children encounter and overcome at school on a daily basis, no matter what age they are. It […]
International children’s charity World Vision, announced the launch of a new interactive installation – The Garden of Hope – in one of Europe’s most popular shopping malls, Westfield Stratford City. Central to the installation is a garden of giant, white jade plants. This feature was inspired by White Jade, a poverty-striken young girl from China, whose […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/BBC_Microbit_30s_WIP.mp4[/KGVID] Schoolchildren give their unique take on where technology will go in the next thirty years in the new BBC Masterbrand campaign for BBC micro:bit. BBC micro:bit is a pocket-sized, codeable computer that allows young people to get creative with technology, and it is being supplied to around one million Year Seven or […]
Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the internet. The campaign, created by McCann London, features a seemingly innocent message from an online conversation. However, there is more to this message than would meet […]
YouTube has launched its standalone app for child-friendly content in the UK and Ireland, aiming to offer parents and carers a source of streaming video that they can be assured is suitable for young children. The YouTube Kids app launched nine months ago in the US, and has since been downloaded by over 10m American […]
Ogilvy & Mather Singapore and Toys “R” Us has launched a one-of-a-kind mobile app that makes it fun and easy for kids to earn their most coveted toys after completing tasks or chores set by their parents or guardians. The app, named “Tasks for Toys”, was recently launched to solidify the brand’s position as the […]