Nissan Energy and OPUS Campers have collaborated on a smart camping concept that uses second-life Nissan electric vehicle batteries to deliver up to a week’s worth of remote power for ‘off-grid’ adventures. The Nissan x OPUS concept integrates the recently unveiled Nissan Energy ROAM, a portable, all-in-one, weatherproof power pack harnessing Nissan’s EV battery technology […]
Santa Claus has been delivering toys to children across the world for centuries in the same old sleigh year after year. According to Larry Silverberg, a professor of mechanical and aerospace engineering at North Carolina State University, it would take around six months for Santa to realistically travel the globe. Speed and aesthetics are a […]
PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]
In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, […]
Despite the trend for reducing sugar consumption and healthy living, the British just can’t shake their love of biscuits with 93% of us indulging in them. So where do the new product opportunities lie in the biscuit category? FMCG trade publication The Grocer asked brand strategy, design and innovation consultancy Brandon to create the next […]
During TechCrunch Disrupt in Berlin, MOIA, the mobility startup from Volkswagen Group, introduced ‘MOIA, Social Movement’, a comprehensive ride-pooling concept launched just one year after inception of the MOIA startup. The MOIA initiative provides new mobility options that promise to significantly reduce traffic in major cities. MOIA presented its ride-pooling ecosystem at TechCrunch with the […]
Born in 1961 and first introduced to the Chinese market in 1997, Pampers has become one of the most well-known baby care brands in the market over the last 20 years. However, with increased demand by Chinese consumers for more premium products, imported products enjoy huge popularity, particularly in mother and baby category. Pampers is […]
Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. In April 2016, Nagykörút (Grand Boulevard) was the focus of the program, which turned 120 years old. CIB Bank, with 5 branches on the Grand Boulevard, is a proud inhabitant of this prominent street, so they decided to commemorate […]
Thomas Cook Airlines’ new Fantasy Flight concept, in conjunction with digital creative agency, Catch, brings to life 360-degree exploration that lets you try before you fly. Best experienced using Google Cardboard via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their headset/device […]
Convenience store chain 7-Eleven has updated its coffee concept with redesigned coffee cups, napkins and plastic bags. The International chain approached design agency BVD in the summer of 2012, to redesign its coffee concept and the new identity was implemented in Sweden at the end of the year. Speaking about the redesign, Rikard Ahlberg, Senior […]