VCCP Group Supercharges Production Offering With Launch Of Global Content Creation Studio, Girl&Bear
VCCP Group Supercharges Production Offering With Launch Of Global Content Creation Studio, Girl&Bear
New Clickon Acquisition Enables Sustainable Creative Offering To Marketers
World-class creative production and marketing solutions company CLICKON, today announced its acquisition of Travlrr, a remote production platform. With over 800 vetted production partners, Travlrr is capable of delivering sustainable, high-speed content creation for brands and agencies. The move forms part of CLICKON’s overall strategy to become carbon neutral by 2025. In a post Covid-19 world, with […]
Smarts Picks United States For Extension Of Its Culture And Entertainment Focused Brand Communications Offering
Long-time US and Global Diageo Marketing Exec to Lead the Expansion
Smarts, the multi-award-winning PR and content agency, today announced the launch of a new business in the United States to expand its focus on popular culture and entertainment. The move presents the natural evolution of Smarts’ growth as brands continue to place more and more value on cultural connectivity. The US business, located on Fifth Avenue […]
New TV Channel Brings First Ever 24-Hour Stream of Exclusive Influencer Content to Connected Devices
Having recently hit the headlines for partnering with ten of the world’s biggest social influencers, Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content. With contributors already reaching upwards of 20 million followers collectively, the launch of the new channel will bring inspirational one-of-a-kind short-form content direct […]
Guardian Labs partners with Vodafone on a multi-platform campaign celebrating how families can keep connected and entertained during these times
Guardian Labs is working with Carat and Vodafone on an extensive multimedia campaign to highlight how families can use technology to entertain, educate and bring them together during lockdown and beyond. In a deal brokered by Carat and The Story Lab, Vodafone’s ‘Keep Connected’ campaign will feature a range of content across the Guardian’s expansive […]
Why content will be king for out of home
by Lee Mabey, Integration Strategy Director, Posterscope
Out Of Home has always been used and recognised for its brand building capabilities but as technology has transformed the medium, new ways of using it are emerging. The deployment of full motion digital screens is opening up OOH’s ability to broadcast content but it’s an opportunity that publishers, broadcasters and brands are only just […]
Sony Interactive Entertainment Debuts “Feel The Power of Pro” for PlayStation 4 Pro
Sony Interactive Entertainment debut its latest spot for PlayStation®4 Pro, “Feel the Power of Pro.” The breath-taking detail enabled by PS4 Pro inspires a deeper connection to some of the most beloved stories and the epic world of games. The “Feel the Power of Pro” film brings to life the overwhelming emotions you can experience when you […]
Baker Hughes “Look to Us” Campaign by Barbarian
The international campaign comes in response to the initial divestiture to voice Baker Hughes’ optimistic future, telling the “Who is Baker Hughes without GE?” story, as an independent energy company that’s redefining what’s possible through the power of engineering, science and data, and unmatched expertise of 100 years. The campaign positions Baker Hughes as an […]
Cadbury creates original show with series director of ‘First Dates’
Cadbury Heroes has launched the first episode of its original series ‘Families Reunited’. They worked with the series director and producer of BAFTA-winning ‘First Dates’ to create a show that features real parents trying to reconnect with their distant teens. Research conducted by Cadbury Heroes shows that over half (55%) of families feel disconnected with […]
Formula 1 partners with Complex to launch new content series, The Pit, hosted by A$AP Ferg
Formula 1 has announced a new partnership with leading youth culture brand, Complex, to host a five-part content series, titled ‘The Pit’. The series will consist of F1 themed challenges, hosted by US rapper, A$AP Ferg. ‘The Pit’ premieres Friday, October 4th on Complex.com with weekly episodes airing until the US Grand Prix on November […]