Discovery and Visit California announce a partnership to showcase the California state’s top innovators and creators on Discovery Channel UK, US, Canada & Australia, with original documentary content produced by Think Make Create. The partnership includes four original short films California Dreamers written and produced by Think Make Create that celebrate California-based pioneers breaking new ground […]
Many years ago, when I was working at a big media agency, I remember someone saying that “TV is dead” and that “soon it will only be about digital”. I eagerly listened trying to learn something I did not know yet. What I understand today is that the ever-growing stats around digital can be misleading. […]
Content creation and marketing agency, Studio Black Tomato, launched their first campaign for American Airlines – ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines. The partnership on flights across the Atlantic will enable coordinated routes […]
WING, the multi award-winning creative content studio that produces film content for brands including McLaren, Coca-Cola and HUGO BOSS, launches WingMan24, a service that guarantees budgeted creative or bespoke high-quality film and stills within 24 hours of receiving a brief. WingMan24 responds to the growing demand for well-produced film content produced at speed among brands […]
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]
American Express is announcing the launch of its largest custom content campaign, designed to drive awareness for Pay It Plan It, a first-of-its-kind feature that gives US Credit Card Members more options for how they pay for the things they buy. The campaign leverages a first-ever approach for American Express, prioritizing custom, explainer-style content delivered […]
Award-winning broadcaster UKTV launched its first content marketing digital campaign for on demand TV service UKTV Play. The series of UKTV Play exclusive episodes of Geek Island are promos purporting to be a new intellectually challenging reality TV series, where SMART is the new SEXY. Billed as a sizzling new mini-series which follows the […]
International charity WaterAid has produced two new engaging video series as part of a fresh approach to show a different side to its work while attracting new supporters through YouTube. Remote Kitchen presents national dishes made by WaterAid field workers from across Africa and Asia, featuring local specialities such as Madagascan pork and cassava, Ugandan […]
Siemens has teamed up with the breadth of The Economist Group to convert the hidden story of fan energy at football matches into visuals, using pioneering sound mapping technology from the Group’s data design agency Signal Noise. Acoustic Camera technology will be used to capture sound data at FC Bayern home games at Allianz Arena during the 2018-19 […]
Wolfsburg star and Sweden International Nilla Fischer has spoken candidly about her position as an ambassador for the LGBT community, as part of the intimate new documentary series Strong Is… produced by UEFA’s Together #WePlayStrong campaign. Strong Is… is a three-part documentary series which follows the journeys of the most distinguished players and personalities in […]
