Pathways launches “Disconnected Education”

Pathways launches “Disconnected Education”

COVID-19 continues to disrupt our world in a host of ways. However, some of the most disproportionately impacted are students in low-income communities. Studies show that this demographic has always faced barriers to education – since the pandemic, these barriers have been significantly amplified.  To help combat these challenges, Pathways to Education – a national, […]

Garde-Manger Pour Tous gives new meaning to holiday classics

Garde-Manger Pour Tous gives new meaning to holiday classics

Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance – however, it’s also an opportunity […]

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations.  It’s all done in connection […]

Cossette names Daniel Shearer President, Ontario and West, and Louis Duchesne President, Quebec and East

Cossette names Daniel Shearer President, Ontario and West, and Louis Duchesne President, Quebec and East

Cossette has named Daniel Shearer and Louis Duchesne as President, Ontario and West, and President, Quebec and East, respectively. “We’re creating presidencies to adapt our structure to our rapid growth of the past three years” said Mélanie Dunn, Chief Executive Officer at Cossette. “Daniel and Louis have played key roles throughout one of the biggest […]

Walmart Canada unveils affordable fashion for Canadians with surprise reveal in London, Milan and Paris (….Canada)

Retailer launches new 2019 Fall Apparel Collection through regional activations featured in newest TV spot

Walmart Canada unveils affordable fashion for Canadians with surprise reveal in London, Milan and Paris (….Canada)

Walmart Canada launches their new 2019 fall collection with the ‘I’m Wearing Walmart’ campaign – aimed at making affordable fashion a reality for all Canadians with stylish, on trend offerings at everyday low prices. The new collection from the company’s house brand, George, was designed with an emphasis on fashionable pieces rooted in comfort and […]

Cossette unveils a web series showcasing Québec to the world

Cossette unveils a web series showcasing Québec to the world

Canadian creative agency Cosette, launched a new series on Québec: Born to Let Go. Created to promote the destination in the French, US and Ontario markets, the series follows two pairs of travellers as they discover the province. It was created by the Alliance de l’industrie touristique du Québec, the organisation in charge of promoting […]

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence – 2018’s Magnificent Creatives

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising. Without further ado, here are our […]

Cossette creates new branding for the Montreal Children’s Hospital Foundation

Cossette creates new branding for the Montreal Children’s Hospital Foundation

The Montreal Children’s Hospital Foundation just unveiled its new brand image, created by Cossette. The Foundation’s three pillars are at the essence of the new identity—Heal. Love. Bond. Three little words that mean a lot for sick children and their families. Three big words at the heart of the work being done at the Montreal Children’s […]