The latest campaign from Latitude and CHE Proximity launches today across Australia and New Zealand. Marking a move to a Masterbrand approach, the campaign introduces Latitude’s new brand position of ‘Partners in Money’ as it evolves into an innovative online payments, instalments and lending business. The integrated campaign draws on the idea of a partnership […]
One of the most famous parks in Latin America, Ibirapuera Park, in São Paulo (Brazil), is so iconic to the city that its importance is often compared to that of Central Park to New York. Now, it has also become the architectural inspiration for the most recent launch of construction company Trisul, Oscar Ibirapuera, in […]
In partnership with agency Soko, the brand launches their DNA Collection, which used genetic data from a sample of different Brazilian women
AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launches on November 4th the first fashion collection ever developed from the mapping of women’s genetic data, an innovative format that values individual characteristics of different female profiles. In a scenario where traditional collections tend to follow a zeitgeist market, AMARO has challenged itself […]
Created by Publicis Conseil for the 5th edition of Hack for Good, a creative competition organized by Facebook.
Each year all over the world, harassment affects 1 in 3 children according to UNICEF. In France, among the 700 000 children in distress, 25% have already thought about suicide. Today, the danger of harassment lies in its ability to cross the school gate and pursue harassed people to their home on the Internet. On […]
The international campaign comes in response to the initial divestiture to voice Baker Hughes’ optimistic future, telling the “Who is Baker Hughes without GE?” story, as an independent energy company that’s redefining what’s possible through the power of engineering, science and data, and unmatched expertise of 100 years. The campaign positions Baker Hughes as an […]
-Partners with Manchester College to nurture diverse entrants-
The Ideas Foundation is on the hunt for the next-generation of creative talent and has launched an ‘employability boot camp’ with Manchester College to unite industry and business to nurture aspiring creatives and to get them ‘business-ready’ – after research indicated that last year 92% of creative jobs in the UK were held by the […]
Amazon has launched a heart-warming new multi-channel brand campaign which sees the return of its iconic singing boxes, embracing a touch of festive magic to deliver smiles as well as gifts this Christmas. Amazon’s hotly anticipated Christmas campaign will be launching with a hero 90 second TV advert airing on 4thNovember during Coronation Street, and […]
As Christmas approaches and people begin planning what presents to buy or which post-Christmas fitness routines to take up, Peloton is targeting a wider audience in a new campaign from Dark Horses. Building on 2018’s successful launch campaign, the next instalment conveys the passion, power and intensity of the highly motivational, live and on-demand fitness classes […]
Intended to welcome all gamers into the world of PlayStation®4, this new global campaign features some of the most loved game characters side-by-side with players in the real world. A casual coffee is interrupted by Monster Hunter World’s Palico passing by, then players run quickly into battle towards an encroaching Rathalos. The start of a […]
Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses […]