Draftfcb China has produced a new twist to the gangnam-style dance craze in a new national television campaign for Nivea. Supporting Nivea Men Moisturisation Cream, the new TVC is aimed at attracting men to moisturise their skin as the China winter arrives with the potential for frozen-dry faces. The commercial shows action that mimics the now-globally famous […]
MUMBAI — Following a multi-agency pitch, MEC India has bagged the media mandate for Britannia Industries Limited. With a heritage of 120 years, Britannia is one of India’s leading food companies and has an extensive presence in biscuits, dairy and bakery products. In a leading survey recently, Britannia was voted India’s second most trusted brand. MEC […]
ADFEST announces that Graham Fink, Chief Creative Officer of Ogilvy China, will be Grand Jury President at ADFEST 2013 overseeing entries from the Asia Pacific and – for the first time – from the Middle East. “ADFEST is a fantastic way to see so much creative work at one time in one place. It’s also […]
360 Degree “Open up to More†Campaign Incorporates Print, Digital and Online Video SHANGHAI — Tourism Victoria and Ogilvy & Mather/Shanghai have rolled out their first campaign in mainland China to attract Chinese travellers to Melbourne and the state of Victoria. The new “Open up to More†campaign is part of a wider government-backed initiative by […]
SYDNEY — Tony Granger, Global Chief Creative Officer of Y&R announced that Ben Coulson has been promoted to Chief Creative Officer of Y&R Australia/New Zealand, a new position. Ben has been serving as Executive Creative Director of GPY&R Melbourne for 4 years and has just been named in the top 5 creative directors in the […]
ADFEST has announced that from 2013, agencies and production houses in Middle East cities will be eligible to enter the Lotus Awards. Says Vinit Suraphongchai, Chairman of the ADFEST Working Committee, “We are delighted to welcome our friends from the Middle East to ADFEST next year. With their involvement and the historical, geographical and cultural […]
Despite an animated talking rocking horse and giant bull frogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback. Created by Draftfcb Johannesburg and shot by Good Cop in one day at the Johannesburg Park Station, the ad turns the spotlight on the Yaris […]
Pepsi will reveal a surprise ending to their current “Live For Now” television commercial featuring chart-topping pop stars One Direction and NFL Quarterback Drew Brees. The new creative offers a twist-ending featuring the One Direction band members getting a taste for football. The spot begins airing tonight on FOX. The ad centers around a friendly showdown for […]
‘If it’s nice, then you get it twice’ is Vodacom’s mantra for its 2012 summer blitz which will doubleTalk, SMS & Internet purchases made during 1 Nov – 14 Dec. The promotion also offers double your million with Vodacom Millionaires, double deals and double entertainment. While remaining true to the company’s over-arching promise of ‘Power […]
Just when it seemed like social networks could no longer surprise users, Pinterest turned up. Different and addictive, this social network has experienced a remarkable growth, in response to all users who needed a place in which to share, actively, the images and pictures they find in the blogs and web pages they follow every […]