Merkle launches ad tech consultancy practice with increased investment into in-housing

Merkle launches ad tech consultancy practice with increased investment into in-housing

Merkle, a leading technology-enabled, data-driven performance marketing agency, has made a major investment into the expansion of its in-housing solution as it launches a new ad tech consultancy practice in EMEA. The new ad tech consultancy gives clients the ability to access Merkle’s full range of services and talent across its addressable media, customer strategy, […]

Wavemaker UK announces Precision to help clients accelerate digital transformation

Wavemaker UK  announces Precision to help clients accelerate digital transformation

Wavemaker UK, the media, content and technology agency, is bringing all its data-driven marketing specialists into one unit to focus on digital transformation for brands. From October 2018, Wavemaker Precision will provide a single hub of experts from five fields: technology, analytics, platforms, data strategy, and the precision planning leads who bring the disciplines together. […]

Data-driven decision-making is the key to business advancement

Data-driven decision-making is the key to business advancement

Delivering more efficient, customer-first marketing has been the Holy Grail for many – if not all – brands in recent years. However, it’s often organisational changes that prove the first hurdle to overcome, more so than the investment or time-consuming nature of procuring a new martech stack to deliver. So, why do organisations need to […]

Men Encouraged to Take Control of Erectile Dysfunction in New Viagra Connect Campaign by Wavemaker

Men Encouraged to Take Control of Erectile Dysfunction in New Viagra Connect Campaign by Wavemaker

Men are being encouraged to take control in a new campaign for , the erectile dysfunction treatment from Pfizer. The data-driven campaign was created by WM Select, Wavemaker. Pfizer tasked the agency with creating a campaign that normalises ED for men over the age of 40 and introduces Viagra Connect as a way to treat […]

Future Thinking appoints Michael Wagstaff as Director of Client Servicing

Future Thinking appoints Michael Wagstaff as Director of Client Servicing

Data driven intelligence consultancy Future Thinking has appointed Michael Wagstaff as Director of Client Servicing. Wagstaff has held a number of senior research positions across his career and spent 10 years at YouGov in a variety of roles, including UK Head of Research. Wagstaff’s role within Future Thinking will see him responsible for research delivery […]

East Midlands Trains keep customers on-track with new data-driven campaign developed by LIDA

East Midlands Trains keep customers on-track with new data-driven campaign developed by LIDA

Digital and direct marketing specialist, LIDA, has created a data-driven email campaign for East Midlands Trains aimed at providing customers with real-time and geo-targeted information on how long it takes to drive from their nearest station to London St Pancras. Tasked with communicating that travelling by train is primarily quicker than driving, the agency has […]