IPG Mediabrands, the global media arm of Interpublic Group, announced a global partnership with Acxiom to further strengthen the network’s data and analytics capabilities. Through this partnership, agencies across the IPG Mediabrands network will accelerate their people-based targeting approach, enabling application and discovery of insights on behalf of clients. The media network’s partnership with Acxiom […]
Leading digital agency Wunderman UK, part of the WPP network, has launched Elements of Experience – a new platform that harnesses data and insights to explore and benchmark the world’s best customer experiences across every sector. Elements of Experience is a searchable database of customer experiences, giving marketers access to a comprehensive cross-section of the […]
Location intelligence company, Blis has been on a roll over the last year, with some innovative projects and movements in the digital marketing space. During the Cannes Lions Festival, we sat down with their President, Harry Dewhirst, who told us about what Blis have been up to this past year and where they plan to go […]
Ebiquity, an independent marketing analytics specialists, has joined the Facebook Marketing Mix Modelling (MMM) Program. They will be able to leverage Facebook data on behalf of its clients for measuring the impact of Facebook, Instagram and Audience Network for their MMM engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix […]
LoopMe is the largest mobile video platform, supporting all video and full-screen formats and reaching over 2 billion devices worldwide. We had a chance to catch up with their CEO, Stephen Upstone during the Cannes Lions Festival, who revealed to us the company’s foray into Artificial Intelligence and discussed the impact the technology will have on the […]
M Live, Marriott International’s global marketing real-time command center, was awarded Gold and Silver Creative Data Lions at the Cannes International Festival of Creativity in the categories of Social Data and Use of Real-time Data, respectively. M Live launched in 2015 at Marriott’s Worldwide Headquarters and has since expanded to four locations around the globe. […]
Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in […]
Media agency Maxus UK, part of WPP, has launched Maxus Pie, a ‘plug and play’ personalised marketing technology service for marketers in small and mid-size organisations. Designed with speed and agility in mind, Pie enables advertisers to switch it on and have it fully active in weeks rather than the two years or longer that […]
Karmarama announced that it has signed a joint venture with Ignition, the data business led by the former founders of, PHD, Fuel, Spectrum Analytics and the former Head of Ogilvy Data Strategy and Consultancy. The joint venture will expand upon Karmarama’s existing data services and drive the agency’s ambition of always delivering data-driven creative solutions. […]
Global sports good industry player adidas has announced “The adidas Fellowship for Future Data Talentsâ€, a scholarship fund for international students. The scholarship is developed in partnership with digital learning institute Hyper Island, and established to support and nurture tomorrow’s talent within data driven strategy and marketing. For the last years, data has been part […]