Debenhams, the beloved British retail institution with a community of over 3000 brands, announces the launch of its highly anticipated Christmas campaign ‘Wonderland is Waiting’. With this new campaign, Debenhams is set to reaffirm its status as the definitive destination for discerning shoppers, seeking the finest selection of beauty, fashion and homeware brands, all under one iconic […]
Debenhams has just reported that in the five years since it started supporting Help for Heroes, it has raised an incredible sum reaching over £2.3m. So, at the retailer’s store in Market Street, Manchester, Debenhams participated in Help for Heroes’ new ’40,000 Strong’ campaign by allowing the charity to ‘take over’ two of its windows – […]
Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market. The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]
Debenhams, the department store with a rich 200 year heritage is signalling the next phase in its continued transformation with the launch of a new brand identity and above the line campaign playfully inviting customers to ‘do a bit of Debenhams.’ Devised by new creative partner, Mother Design, the new logo mark and visual identity […]
Global brands may have spent billions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today’s consumers, brand loyalty is firmly a thing of the past. New independent research launched on August 22, The Truth Report 2018: The trouble with Real People, conducted by strategic marketing […]
Steven Cook, former Chief Merchant of Canada’s luxury retailer, Holt Renfrew, is to join Debenhams as Managing Director of Fashion and Home. Taking up the position from early January 2018, Cook will lead the business unit that oversees the organisation’s buying, design and merchandising divisions for these categories as it continues to implement the Debenhams […]
Debenhams has appointed Mother as its new strategic, creative and design agency following a competitive pitch. Mother will be responsible for developing Debenhams brand identity and expressing its new strategy, Debenhams Redesigned through engaging customer-centric communications. The strategy, which was announced earlier this year by CEO Sergio Bucher, details the company’s vision of becoming a […]
Amid much anticipation and expectation, the Christmas TV commercials have aired. Industry comment and opinion about which one is best is rife, but how do those whose opinion really matters feel? Conran Design Group has partnered with Adoreboard to find out how TV viewers feel about 2017’s selection of Christmas ads, from retailers and supermarkets […]
Debenhams unveils its highly-anticipated 2017 Christmas campaign, #YouShall. Scored by Eclectic, the festive advert sees the British retail giant weave a modern-day fairy tale. Creatively devised by J. Walter Thompson London, 2017’s Christmas campaign arguably features the brand’s strongest storytelling yet. The film depicts a modern-day fairy tale, tipping its hat to some of film’s […]
Leading PR and content agency, The Lucre Group, has today announced its latest account win – Debenhams Personal Finance. Debenhams Personal Finance has tasked the agency with increasing its brand awareness and profiling its key product offerings including Credit card and Store Cards, travel money and insurance. Activities will include media engagement, product launches and […]
