MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Uttara Masting is star who has been shining for nearly two decades now. She is an experienced branding specialist with a proven track record in developing and growing global brands for blue-chip corporates […]
With their range of non-alcoholic distilled spirits, Seedlip has created delicious cocktails for the last four years. Earlier this year, the launch of sister brand Æcorn Aperitifs unveiled three varieties of non-alcoholic aperitifs for the pre and post-dinner drinking occasion. Their latest release – a non-alcoholic take on the classic negroni cocktail – is the […]
Design consultancy Path has partnered with The Original Free Drinks Company in the creation of Highball, a range of alcohol-free, ready-to-drink cocktails. Debuting in the UK this month, Highball offers an alternative adult drink experience with a bold expression that rings true to classic cocktail culture. No and low alcohol is the fastest growing drinks […]
New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]
Unicef Next Generation has released Words By, a book of collected poems and stories from 138 diverse voices, designed by London studio Charlie Smith Design. The book and accompanying website celebrate our humanity by bringing together experiences of individuals from all walks of life. Working with Unicef Next Generation, Charlie Smith Design created the Words […]
‘MarComm Celebrates…’ is a feature series highlighting the leaders from the Marketing, Advertising, Media and Design Industries. Today we feature a design studio that has been excelling in their field for 11-years now — Buddy Creative, which was established by David Jones and Mark Girvan. Can you take us on Buddy’s 11-year journey so far? […]
Digirank is marking 10 years in business by rebranding to Loom, a name which better reflects how it integrates digital channels to help companies succeed online. Founded in Bristol in 2009 and still independent and owner-managed, the agency works with high-growth, entrepreneurial South West clients across a range of industry sectors. The last two years has seen the […]
Ziggurat, Greene King’s long-term strategic brand partner, has rebranded its flagship beer, Greene King IPA, the nation’s favourite IPA. The new branding is a confident change, going back to the brands original roots. First brewed in 1928, the new identity celebrates the partnership of the pioneering founders Benjamin Greene and Frederick King. Brett Goldhawk, Managing Partner at Ziggurat […]
Global aviation services group Air Partner has launched a new brand identity that unifies its wide range of services, created by global branding agency StormBrands. Through merger and acquisition, Air Partner had grown rapidly, bringing together multiple companies with individual identities, naming structures and cultures including group charter, private jet, freight, air evacuation and safety […]
Los Angeles Chamber Orchestra (LACO) announced the launch of its new brand positioning, purpose and visual identity, conceived and created by independent strategic brand consultancy Brandpie. LACO’s core positioning – “the invigorating power of classical music” – seeks to modernise the orchestra and appeal to a new generation of music fans, spark curiosity in the […]