The latest animated adventure sees more real DFS sofas miniaturised
krow, part of the MISSION Group reveals the latest animated campaign for DFS, created in collaboration with multi award-winning independent studio Aardman. Once again, much loved inventor Wallace and his long suffering dog Gromit get into a tangle in the brand new ad, but all is saved with the arrival of a DFS seating solution that is […]
The cosy comfortable feel of DFS’ Christmas ad, featuring Aardman’s much-loved Wallace & Gromit characters, would not have been possible without the enormous amount of hard work and painstaking attention to detail that went on behind the scenes. Aardman creative director Merlin Crossingham, Darryl George, creative director at krow, part of The MISSION Group, and […]
Furniture retailer DFS is launching its first Christmas brand campaign from krow, part of The MISSION Group. A reflection of the timeless celebration of Christmas, in the fantasy animated world of Wallace & Gromit. The campaign – its second featuring Aardman’s Wallace and Gromit – features the two much-loved characters taking Wallace’s new invention, the “Ewe-phonia,” carol […]
The many lives of a family sofa – from toddler playground to home office to dog bed – feature in a new ad campaign from sofa and furniture expert DFS, promoting its new durable fabric called Resilience. The campaign was created by independent agency krow London. A 20-second television ad shows kids, pets and a […]
DFS, the UK’s largest sofa retailer and manufacturer, is launching Halo Luxe – an exclusive high-quality leather range of sofas and chairs. The campaign, called ‘The Art of Luxury Leather’, has been made by independent creative agency krow. To convey the sheer pleasure of touching a Halo Luxe piece, the film at the heart of the […]
This summer, DFS is celebrating 50 years of bringing the joy of comfort to the nation thanks to its high-quality, handcrafted sofas. A new campaign by krow highlights the fact that comfort is as important to DFS as it’s always been, because a sofa is more than just a piece of furniture – it’s a […]
DFS is launching a 30-second TV campaign, created by krow Communications, part of the mission, breaking on 19th March and running for 13 weeks across the UK and Ireland. The commercial, ‘Welcome in Spring’, continues the series of DFS ads to feature Aardman-designed characters and celebrates the feeling of renewal provided by the first day of […]
DFS has partnered with The LEGO Movie 2, the much- anticipated sequel to the BAFTA-winning The LEGO Movie, for its new Winter Sale campaign. The TV and online ad shows the characters of the Warner Bros. blockbuster animation embarking on a mission to find themselves some comfy sofas and, in their words, “save our butts”. The ad, created […]
DFS is launching a new campaign, created by krow communications, airing from 25 September and running for five weeks across the UK and the Republic of Ireland. Entitled ‘Time to snuggle up’, the 30-second spot shows an autumnal season of burnt orange leaves falling and glowing fires, with people up and down a terraced street […]
krow has launched a new ad for the UK’s biggest sofa manufacturer, DFS, which takes us in-store to explore the choice of colours available across their range of styles. The campaign is the eighth for DFS featuring Aardman designed characters, which are based on real employees of the sofa company. Breaking on Tuesday 20th March, […]
