Award-winning agency the tree take on global network giants with heavyweight creative director hire

the tree grew rapidly in 2020, despite lockdown. Stuart Button will help the agency continue to take clients from global giants. the tree CEO Daniel Andrews calls the hire a ‘declaration of intent’ for 2021.

Award-winning agency the tree take on global network giants with heavyweight creative director hire

Award-winning digital marketing agency the tree has made a ‘declaration of intent’ for 2021, bringing on board heavyweight creative director Stuart Button as it goes after clients underserved by traditional agencies. the tree, which is going through a period of rapid growth despite the chaos caused by the pandemic, is adding to its 40-strong team […]

Retailers facing a new ‘state of luxe’ – new research highlights impact of digital adoption of luxury shoppers

The majority of affluent consumers don’t yet follow luxury brands on social. Digital adoption clearly influences how affluent consumers value luxury and assess luxury brands. The report, from VERB Brands explores three new ‘tribes’ of luxury consumer, in its new ‘State of Luxe’ whitepaper, with contribution from TikTok on reaching younger audiences Identifies three emergent tribes of luxury customer with distinct behaviours and expectations of brands - the Digitally Disconnected, the (new) Traditional Luxury Consumer, and the Luxury Advocates.

Retailers facing a new ‘state of luxe’ – new research highlights impact of digital adoption of luxury shoppers

A new research from luxury digital agency VERB, which explores the purchase behaviour of affluent consumers, and the rapid changes currently being experienced by the luxury sector, as it navigates Covid-19.  The research confirms the pressing need for luxury brands to digitally mature in order to survive, by catering to customers’ fast-changing needs.  The research, […]

Bytedance selects PingPong Digital as first European digital agency partner

Bytedance selects PingPong Digital as first European digital agency partner

PingPong Digital, the largest European digital agency to specialise in Chinese marketing, has been selected to be the first official European partner for Douyin and Toutiao, both owned by Bytedance, which also owns TikTok.   As a partner to both apps, PingPong Digital is offering Western brands and international advertisers a unique mix of communication options […]

Unlimited announces integration of Prophecy Unlimited and DirectionGroup Unlimited with TMW Unlimited

New offering will provide deep specialism across the whole customer experience for clients

Unlimited announces integration of Prophecy Unlimited and  DirectionGroup Unlimited with TMW Unlimited

Unlimited is integrating two of its agencies into its customer engagement brand, TMW Unlimited, to be led by existing CEO Chris Mellish. Prophecy Unlimited, the 150-strong CRM and retail support agency based in Bristol, and B2B specialist DirectionGroup Unlimited, which was acquired by Unlimited in 2019, will be integrated into TMW Unlimited as of 1st […]

Leeds based connective3 kicks off 2020 with two new hires

Leeds based connective3 kicks off 2020 with two new hires

Digital performance marketing agency connective3 has today announced two additions to their team. Will Levitt joins as a Senior PPC Manager after previously working at Brass and Google. With over 5 years’ experience in digital marketing Will brings knowledge in all parts of paid media, specialising in paid search and programmatic. Will said “After the […]

Force24 announces collaboration with young fast-growth agency

Force24 announces collaboration with young fast-growth agency

Yorkshire-based digital agency Dark Cherry Creative has entered into a partnership with UK marketing automation platform Force24, as the young business gears up for growth in 2020. Only 18 months into the company’s existence, Dark Cherry Creative has delivered more than 43 marketing, design and web development projects, for clients large and small. But with […]

Kevin Bacon beats Jamie Oliver in YouTube cooking battle

Kevin Bacon beats Jamie Oliver in YouTube cooking battle

Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company’s latest ad, in partnership with YouTube. Oliver and Bacon compete to create the best bacon sandwich in the latest campaign, which is being launched exclusively on Oliver’s FoodTube YouTube channel. The film has been created by EE’s digital […]