Under Armour unveiled its ‘Rule Yourself’ marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second “Anthem†spot and a series of shorter films that will debut this fall season showcase the self-discipline of NBA MVP Stephen Curry, American Ballet Theatre Principal dancer Misty Copeland, two-time golf major champion and NFL […]
Volvo has created a 90-second video that’s exclusively playing in movie theatres and allows viewers to collectively interact with the ad through their body motions. Created in partnership with technology company Audience Entertainment, the ad is currently airing in 100 Screenvision theaters and promotes Volvo’s new XC90 model. The move is the car brand’s latest […]
The latest report in We Are Social’s series of studies into Digital, Social & Mobile use around the world shows that the pace of digital adoption in China shows few signs of slowing. Internet in China The research shows that roughly 100,000 people in China started using the internet every day over the past year […]
Cheil Worldwide, a leading South Korea-based marketing solutions company, and Mirriad, the world leader in native in-video advertising, have entered into a new long-term partnership. The alliance will enable Cheil to strengthen its leadership in the digital advertising market as well as enhance Mirriad’s market presence in Asia, and in particular in South Korea. Mirriad’s […]
NASA is embracing the smartwatch revolution by opening a free for all design competition in which the public are invited to create an app for Samsung Gear 2 wearing astronauts on the International Space Station. Hosted via Freelancer.com the initiative will offer the creator of the best app a cash prize of $1,500 with the […]
It is not a far cry to say that mobile phones are an integral part of our lives today. Based on a recent study conducted by creative agency We are Social, there are over 3.6 billion unique mobile users in the world. With 33 percent of the population using mobiles to access the Internet and […]
Betway has launched a new TV campaign to show how its app can bring football to life and get fans closer to the game – so close in fact, they feel like they are actually there. The ‘Bring the Game to Life’ campaign, which is created by Above+Beyond, has launched to coincide with the start […]
After successfully using Usain Bolt to introduce Celcom’s fast 4G LTE network back in 2013, advertising agency M&C Saatchi has decided to continue its collaboration with the world’s fastest man to launch the telco’s new “Non-Stop Internet” network. The 360-campaign kicked off with a TV commercial three weeks ago that featured a baton being passed […]
A third now see their smartphone as the preferred device to access the internet, while 4G subscriptions grew tenfold over the course of last year. Smartphones have now overtaken laptops as the most popular device for getting online, with record ownership and use key drivers. This is according to Ofcom’s 2015 Communications Market Report, published, […]
I-D, the fashion title owned by Vice, has set up an online luxury lifestyle channel called Amuse. The video and editorial platform is aimed at a “young and culturally conscious international audience”. Xerxes Cook, the founding editor of Purple Travel and Postmatter, has been named the editor-in-chief at Amuse. Tash Tan has been appointed the […]