Forensiq by Impact, a full-funnel ad fraud protection solution, announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web). Additionally, the accreditation marks compliance with the sophisticated invalid traffic provisions (which […]
In 2018 democracy is under pressure. Also in Germany. Where if the democratic parties do not push things forward, the radical parties will. In order to prevent the radicals from rising even more, the liberal Free Democratic Party need to use their time in opposition well. Therefore, to remind every Member of Parliament of the […]
Popular French online shoe brand Sarenza have launched a new digital campaign conceived by Serviceplan France to introduce the ‘Boots 2018’ collection. The Sarenza ‘Boots 2018’ digital campaign is based around two films (15 “& 20”) which unravel the mystery about what makes dogs pull frantically on their leads, or pounce on passers-by in the […]
The majority of companies will change their brand protection strategies to cover new cybersecurity and fraud threats in the next year, according to new research by MarkMonitor, the world leader in enterprise brand protection. In addition, 72% said that brand protection is gaining attention across their organisation as a result of online threats. The research […]
Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management, announces the opening of a Singapore office. With this new expansion, Impact further extends its global footprint in APAC; providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to a […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]
Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary experiential data with sales, media, […]
Havas Group Media has tapped Bret Leece as its new Global Chief Data & Innovation Officer. Based in New York, Leece’s appointment to the newly created global role is effective immediately. Leece’s remit is to build useful data products and services, providing platforms for planning and buying of meaningful media. In this new role, Leece […]
 Digital health company Now Healthcare Group (NHG) has created a new TV advertisement to promote its app-based prescription service Now Patient – which allows patients to order their repeat NHS prescriptions via mobile technology and arrange FREE delivery to their homes. The animated advertisement hit screens on the 1st November and will be aired […]
AKQA has been recognised with the highest scores possible in the Customer experience strategy services, Experience Design Services, Vision and road map, Client co-innovation strategy, Market and thought leadership, and Partner strategy criteria in The Forrester Wave: Midsize Digital Experience Agencies, Q4 2018 report. AKQA also received the highest score possible in the active digital […]
