IKEA UK & Ireland has consolidated its CRM and digital agency account into Omnicom. The appointment was made following a competitive pitch. Proximity London will lead the account, with support from content marketing specialist, Redwood and AMV BBDO’s social arm, XLab. By appointing a group that can bring together one single client-facing team of specialists, […]
Snap Inc. has launched Lens Studio, a real-time tool for brands to design and build 2D and 3D augmented reality Snapchat Lenses. For the first time ever since it launched Lenses in 2015, Snap has vetted, trained, and approved a selection of best in class augmented reality production partners to develop Snapchat Lenses for advertisers. […]
MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]
Digital brand design agency, Nalla has teamed up with UX design, development and production agency Digi Nut, to produce a fun and addictive online game for the Christmas period. Called ‘Swatch Off,’ the game can be played here. Consider yourself a brand expert or design guru? It’s time to prove it! Take the challenge, against […]
Keep up or get left behind. Businesses, and creative and marketing agencies in particular, need to accept that with advancing tech, newer and better propositions, and the rising expectations of today’s consumers, what worked a treat yesterday won’t necessarily cut it tomorrow. We need to focus on developing new model propositions that deliver commercial success, […]
Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]
Infinity Nation, the online retail growth consultancy, has been appointed by furniture specialist Herman Miller, condiment and preserve retailer Tracklements, and online stationer, Boxclever Press, to help grow their businesses online. The agency, which has a proven track record of growing retail business, will advise on online strategy, SEO performance and PPC for the brands. […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
Creative industry headhunters, LIZH, are launching a new approach to project-based recruitment using chatbot technology. Taking advantage of the increasing shift in creative industry talent that is seeking freelance work over full-time senior employment, they have launched a new digitally-enabled business model. LIZH engaged creative and innovation agency BBD Perfect Storm to re-engineer the process […]
With 20 years of experience in agency management, industry expert and leader Colin Turney joins Three Whiskey, a fast-growing agency specialising in digital marketing solutions, as Managing Director US. In 2017, Three Whiskey has been busy. The agency has helped Pfizer increase their search engine visibility across Europe, developed digital strategies for Boehringer Ingelheim’s international teams, […]