Durex’s New Campaign About Anal Sex Doesn’t Talk About Anal Sex (Because It Can’t Talk About Anal Sex)

The Havas campaign subverts draconian media owner restrictions through billboards decrying the inability to talk about ‘normal sex’ in 2020 It also bypasses paid media restrictions entirely, through the curation and exhibition of a brand-new chapter of the Kama Sutra depicting a variety of anal sex positions Despite people having anal sex more than 56 billion times a year1, it remains stigmatised and underrepresented – and this campaign aims to change that

Durex’s New Campaign About Anal Sex Doesn’t Talk About Anal Sex (Because It Can’t Talk About Anal Sex)

Durex, the world’s leading sexual wellbeing brand, has launched a new marketing campaign which aims to challenge societal attitudes and long-held misconceptions around anal sex, an often-stigmatised experience of sexual connection. Devised by Havas agencies, creative agency Havas London and earned media agency One Green Bean, with activation support from Havas Paris, the campaign reflects […]

DUREX Rails Against ‘Repressive’ Sexual Conventions With Sex Positive Brand Relaunch

-durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-

DUREX Rails Against ‘Repressive’ Sexual Conventions  With Sex Positive Brand Relaunch

Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society. Durex marketing […]

Dry Jan? DUREX Says Ladies, Let’s Lube

Dry Jan? DUREX Says Ladies, Let’s Lube

This month, Havas reprises Durex’s Ladies, Let’s Lube campaign with a cheeky nod to everyone whose January is a bit drier than expected. The tactical press, social and OOH ad injects some double answers into the concept of Dry January, as the question ‘Dry Jan?’ is answered simply with a bottle of Durex Naturals Intimate […]

Durex Hails The Joy Of Foreplay In Playful Pleasure Gels Campaign

-New work from Havas London aims to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex-

Durex, the world’s #1 sexual wellbeing brand1, has today launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever, which runs across multiple European markets, aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex.   Two-thirds […]

Durex’s new campaign by Havas London aims to destigmatise female sexual discomfort

Durex’s new campaign by Havas London aims to destigmatise female sexual discomfort

Durex launched a global marketing campaign that aims to challenge some of the misconceptions around female sexual discomfort, highlight its ubiquity and normalise the use of a simple solution – lubrication.  Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. […]

Durex joins joins forces with (RED) and asks the world to ‘Give a F**k’ in new global campaign

Durex joins joins forces with (RED) and asks the world to ‘Give a F**k’ in new global campaign

Durex, the world’s number one condom brand, launched a new partnership with AIDS organisation, (RED), with a disruptive new earned media campaign asking people to ‘Give A F**k’ ahead of World AIDS Day 2018. Marking the start of a three-year partnership with (RED), Durex will deliver a minimum of $5 million to support the critical […]

Durex encourages couples to ditch Valentine’s Day clichés

Durex encourages couples to ditch Valentine’s Day clichés

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/Durex_cut_the_clich_by_Havas_London.mp4[/KGVID] Durex, the condoms brand, is encouraging couples to ditch clichés around Valentine’s Day and just have sex. The ad, created by Havas London, shows a couple mowing down circles in a field of roses, and then crashing into each other with gleeful expressions. It follows research by Durex which found that 49 […]

Durex launches #CondomEmoji campaign ahead of World AIDS Day

Durex launches #CondomEmoji campaign ahead of World AIDS Day

Durex is calling for the creation of a condom emoji to help young people communicate about safe-sex ahead of World AIDS Day. The #CondomEmoji campaign is running across YouTube, Facebook and Twitter, with an accompanying video explaining the reasoning behind the project. Durex has claimed that emojis are perceived as a “new language” by millennials […]

Durex & Havas Worldwide London Get to the Bottom of Safe Sex

Durex & Havas Worldwide London Get to the Bottom of Safe Sex

In a new campaign created by Havas Worldwide London, Durex challenges the myth of social stigma around condom use, revealing a fundamental misunderstanding between the sexes. The wider campaign corrects misconceptions around STIs and unplanned pregnancy, combating the belief that they don’t happen to ordinary people. In the leading ‘When it’s on it’s on’ film […]