Impero’s latest research explores consumer feelings around Christmas following two Covid-thwarted festive seasons and in the midst of the cost-of-living crisis.
Award winning creative agency, Impero, today announces results from its latest consumer research which uncovered that a whopping 60% of consumers are planning on spending more this festive season than in 2021, as hopes are high for a Covid-free Christmas. The survey, conducted in May, questioned 1000 representative UK consumers that celebrate Christmas about their […]
A major report into commuters’ spending habits, conducted by leading Out-of-Home (OOH) media agency Kinetic and OOH media owner Exterion Media, in partnership with the Centre for Business and Economics Research (Cebr), has revealed that the value of commuter commerce to the UK economy is £22.8 billion per year. In total, this amounts to 14% […]
For customers of Germany Trade & Invest (GTAI), Serviceplan Public Opinion has developed a global Germany campaign with Mediaplus Berlin. The aim of ‘Germany Works.‘ is to attract international companies to Germany as a business location. The cross-sector campaign is now on air and can be used by all location marketing partners in Germany. It […]
A new report by the UK’s first solely remote working marketing consultancy, Thread, reveals that working from home contributes £18.5 billion to the UK economy each year. This is expected to soar to £74 billion by 2020 when it is estimated that half of the UK workforce will work remotely. The study found that working from home […]
New research has found that Brits now feel worse about the UK economy than at any time since 2015 – and it’s changing our leisure and spending habits. With Brexit on the horizon, almost half (43%) feel negative about the current state of the economy and even more (45%) are negative about the country’s future […]
Digital companies are likely to employ three more people than non-digital employers according to a report by the National Institute of Economic and Social Research, which claims a fresh approach to measuring the UK’s digital economy has revealed it is 40 per cent bigger than previously thought. The report, which was commissioned by Google, claims […]
WPP has reported a 2 per cent rise in like-for-like revenues in the first quarter of 2013, saying that it ‘bucked market trends’ with a strong growth in the UK. The group – which operates consultancies including Landor, Fitch and The Partners – reported revenues of £2.5 billion for the quarter, ahead of its budget. […]
Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter – a more severe drop in spend than had been expected. According to estimates from media agency buyers, the UK TV market could fall by 2-6 per cent between 1 April and the […]
