Free The Birds has launched a new brand identity for the Girls’ Day School Trust (GDST) which will roll out across each of the Trust’s 23 independent schools and two academies this summer. The new branding presents a strong and unified image for the GDST and has been designed for flexibility to work effectively with […]
The Premier League has launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years. The Premier League is now extending Premier League Primary […]
Eupheus Learning, a Delhi based EdTech firm, along with Ravichandran Ashwin, the acclaimed Indian International cricketer has launched a video campaign to promote coding literacy among kids in India. In the video, Ashwin can be seen working with Robogarden, an international, award-winning, product aimed to boost and encourage students to learn coding in a fun […]
The Open University (OU) will launch a bold new nationwide addressable TV (ADTV) and multi-channel campaign, called ‘Your Time is Now’, to showcase its flexible and life-changing education offering and encourage student sign-ups in 2018. The new audio-visual campaign, created in partnership with LIDA, MediaCom and Finecast, will run across ADTV, digital, radio and inserts […]
A new campaign from FCB Cape Town for the Amarula Trust aims to decrease demand for elephant ivory through education. Called, ‘Don’t Let Them Disappear’, the campaign aims to spread the message that every ivory product bought and sold on the black market means another elephant lost to poaching. The campaign is led by a […]
Accenture, together with Pearson, the world’s learning company, has created and launched a new digital customer experience which will simplify and improve the user experience for students, educators and job seekers looking to access Pearson’s learning materials and services. The new website and content publishing platform will give users a single “front door” to access […]
Global brand design consultancy Elmwood has completed its latest creative project with a corporate identity for a new and exclusive day nursery opening in Leeds next month. Located in Roundhay, 22 Street Lane Nursery is aimed at parents seeking childcare that will support their child’s holistic development. Elmwood’s challenge was to reflect the brand’s aspiration […]
The Open University, the UK’s leading provider of quality part time learning has appointed LIDA as its lead agency across all marketing channels. The shop won the integrated account following a competitive pitch led by the Crown Commercial Service that began in January this year. LIDA replaces AMV BDDO on the business. LIDA has been […]
A college recruitment ad that made waves in 2015 for including a scene of a couple making out in a library has been named the best university commercial of the year. Kira Academic, a tech company that helps admissions departments interview applicants by video, honoured the University of Moncton’s commercial out of some 100 ads, following […]
The UK’s young people are very digitally savvy, however, they don’t know how to use their digital skills for work purposes, according to 47% of senior decision makers surveyed in a YouGov online poll commissioned by Capgemini UK, one of the world’s foremost providers of consulting, technology and outsourcing services. The study highlights the growing […]